Assoc Marketing Manager, Education & Library (Hybrid)

Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom, and many other regions worldwide, with nearly 300 publishing brands and imprints. The DK Marketing and PR Department seeks an Associate Marketing Manager, Education and Library to join their dynamic team. This position reports to the Director of Education and Library Marketing and collaborates on planning, execution, and evaluation of materials and campaigns for PreK‑12 teachers and administrators, college professors, and librarians of all types. The role is hybrid, requiring at least two days per week on‑site at 1745 Broadway, New York, NY 10019 (commutable from the tri‑state area).

Responsibilities

• Brainstorm, coordinate, and execute marketing campaigns and strategy for frontlist and backlist key titles across DK brands (DK Learning, Phonic Books, DK flip, Alpha, DK Red, DK+), collaborating with marketing peers in the US and UK as appropriate
• Conduct and share post‑mortem analysis of all measurable campaigns with the marketing director to inform future opportunities; provide project conversion data for marketing activations whenever possible
• Develop and maintain marketing newsletter programs for specific segments of DK’s educator and librarian subscribers
• Execute presentations for seasonal school & library virtual preview webinars
• Own processes that determine appropriate reading levels (Lexile and Fountas & Pinnell) for frontlist and backlist titles, including manuscript submission and results tracking
• Collaborate with sales representatives and PRH Institutional Marketing colleagues to create materials supporting their efforts
• Plan and travel occasionally to education‑ and library‑focused conferences
• Build relationships and communicate with educators and experts to develop new content such as educator guides, case studies, and endorsements
• Maintain awareness of the school and library sectors and competitor initiatives; suggest new and innovative marketing approaches
• Complete administrative tasks as needed

Qualifications

• At least 3–4 years of experience in marketing, with experience in the K‑12 school market and interest in the library sector preferred
• Excellent verbal and written communication skills, including an affinity for copywriting, editing, and Americanization, with strong attention to detail
• Self‑motivated team player who can also work independently
• Highly organized with the ability to communicate effectively, efficiently, and meet deadlines
• Strong sense of urgency; able to juggle multiple projects in a fast‑paced environment and address unexpected challenges
• Creative thinker who enjoys thinking outside the box
• Located within commutable distance of 1745 Broadway, New York, NY 10019 with the ability to come into the office twice a week

Additional Information

This is a full‑time hybrid position based at the Penguin Random House national headquarters (1745 Broadway, New York, NY). The salary is $66,500 per year. All positions are currently eligible for an annual profit award or bonus, subject to company results. Travel to select trade shows within the US a few times a year is required. Full‑time employees are eligible for a comprehensive benefits program including medical/prescription drug insurance, dental, vision, health care/dependent care flexible spending accounts, health savings account, pre‑tax and Roth 401(k), short‑ and long‑term disability insurance, life/AD&D insurance, commuter benefits, student loan repayment program, educational assistance, and generous paid time off.