Assistant Website Marketing Manager

About the role

The Website Marketing Manager is an individual contributor position responsible for Hiya's digital footprint. We are looking for a performance and analytics-driven individual to help us scale user experience, generate leads, and optimize website conversion for our digital properties.

This individual will be a key figure in expanding Hiya's presence internationally and in 40 countries. Experience with localization tools is a must.

Responsibilities

• Modernize the existing website to support a new PLG product for SMEs
• Develop hypotheses and testing roadmaps to increase the performance of top pages
• Deliver on website KPIs, including traffic, engagement, etc.
• Ensure the website is optimally designed for both mobile and desktop experiences
• Manage the main front-facing website (hiya.com) and other digital properties (such as hubspot created subdomains)
• Manage international and localization efforts for all existing target markets and expansion in 40 countries
• Build, test, and optimize landing pages and microsites that support paid, organic, and direct traffic programs
• Responsible for the roadmap for the website (Navigation, New Pages, Updating Existing Pages) and integration of new services to support key digital initiatives

Requirements

• Creativity and resourcefulness with a proven ability to provide consultative and diplomatic leadership to cross-functional and virtual teams and agencies
• Experience with the Hiya Martech Stack - Webflow, HotJar, Google Analytics, Hubspot, Google Tag Manager, Google Search Console, etc.
• Experience with localization tools, such as WeGlot, WebFlow, Welocalise, Smartling, etc.
• Experience with product-led growth tools, such as Chargebee, Amplitude, Stripe, etc.
• Experience with video management tools, such as Wistia
• Demonstrated experience with web design and UX
• Proficiency with HTML, CSS, JavaScript, and backend revisions/improvements
• Working knowledge of web analytics tools (eg Google Analytics)
• In-depth understanding and applications of SEO (Search Engine Optimization) / SEM (Search Engine Marketing)