Assistant Vice President, Data Analytics

About the role

Morgan Stanley Smith Barney LLC is seeking an Assistant Vice President, Data Analytics in Jersey City, NJ.

Responsibilities

• Design, develop, and maintain media attribution modeling (Media Mix Modeling, Last Touch Attribution, Multi Touch Attribution)
• Integrate output into existing media decision-making frameworks
• Investigate analytics, targeting, and segmentation
• Measure impact and optimize future investments
• Set up and conduct large-scale experiments to test hypotheses for different media channels
• Collaborate with the technology team and vendors to integrate new data sources, conversions API, and third-party tools
• Expand and enhance digital media acquisition analytics with a disciplined test and learn approach
• Enable real-time data exchange between first party consoles and key distribution platforms

Requirements

• Master’s in Business Analytics or related field
• Three (3) years of experience in the position offered or three (3) years as an Assistant Vice President, Data Science Analyst, Software Engineer Associate, or a related role in the data analytics field
• Experience with Media Attribution Modeling, including Last-Touch Attribution, Media Mix Modeling, and Multi-Touch Attribution
• Experience with SQL, Python, R, Excel, Tableau, Data Modeling techniques including Regression, Classification, Bayesian, and Deep Learning Models
• Experience with APIs Integration and Hypothesis Testing, A/B Testing, Google Campaign Manager, Google Search Ads, Adobe Analytics, Google BigQuery, Databricks, Snowflake, Data and Analytics in Financial Services, JavaScript, and Marketing Pixels and Tags

Qualifications

• Experience with Google Analytics and Adobe Analytics
• Experience with data modeling and analysis in financial services
• Experience with data warehousing and ETL processes
• Experience with data visualization tools such as Tableau
• Experience with data integration and API management
• Experience with data-driven decision making and optimization

Skills

• Data modeling and analysis
• Data warehousing and ETL processes
• Data visualization tools such as Tableau
• Data integration and API management
• Data-driven decision making and optimization

Benefits

• Medical
• Prescription Drug
• Dental
• Vision
• Health Savings Account
• Dependent Day Care Savings Account
• Life Insurance
• Disability
• Other Insurance Plans
• Paid Time Off (including Sick Leave consistent with state and local law, Parental Leave and 20 Vacation Days annually)
• 10 Paid Holidays
• 401(k)
• Short/Long Term Disability

Pay

$139,600 - $140,000 /Yr.

Schedule

Telecommuting permitted up to 1 days per week.