Assistant Vice Chancellor for Marketing, Communications and Recruitment

About the role

The Assistant Vice Chancellor of Marketing, Communication, and Recruitment provides executive leadership for the College's marketing, communications, community relations, legislative affairs, and student recruitment functions.

Responsibilities

• Serves as the College’s chief communications and marketing strategist, leading long-term, data informed planning to enhance institutional reputation, strengthen communications, and advance enrollment growth
• Led the integration of marketing, community relations, and student recruitment efforts to strengthen the prospective student pipeline, leveraging data-informed insights and performance metrics to improve engagement, increase conversion, and support student success in partnership with the Student Experience Team
• Acts as the Chancellor’s primary strategic communications advisor, providing executive counsel and overseeing the development of institutional messages, speeches, and communications for the Governing Board, legislative stakeholders, and the public in partnership with communications staff
• Establishes performance measures, monitors communications and recruitment effectiveness through data analytics and dashboards, identifies trends and opportunities, and provides regular reporting and strategic recommendations to College leadership and the Governing Board
• Collaborates with campus leadership to direct the integration of College events, marketing campaigns, and public engagement activities to elevate brand awareness, reinforce institutional messaging, and showcase the College's programs, services, and impact throughout the community
• Oversees supervisors and managers, including setting priorities, aligning resources, conducting performance evaluations, ensuring staff development, and making hiring, termination, and disciplinary recommendations
• Directs PCC’s comprehensive brand architecture and storytelling strategy, ensuring a consistent, compelling, and community-responsive representation of the College across all media, digital, and community channels
• Directs the strategic use and enhancement of the College’s CRM platform to support segmented communications, predictive modeling, and yield management, regularly reporting performance outcomes to College leadership and the Governing Board
• Leads the College’s crisis communications, issues management, and media strategy to support institutional stability and public confidence during emergencies and sensitive institutional matters. Partners with the Director of Media Relations in serving as a primary spokesperson for the College
• Represents Pima Community College in prominent community, business, and education engagements, as well as at state, regional, and national forums, conferences, and partnerships focused on institutional advancement, innovation, and enrollment growth
• Strengthens internal and executive communications through social media, creative services, multimedia production, and media relations, fostering transparency, trust, and engagement among faculty, staff, students, and external stakeholders
• Provides strategic oversight for recruitment campaigns and outreach initiatives designed to strengthen student recruitment pipelines among high school students, adult learners, and community and business partners
• Pairs with Academic and Student Affairs to align marketing messages with program pathways, workforce initiatives, and transfer outcomes and to build strategic outreach to local school districts, workforce partners, and community organizations to strengthen PCC’s role in regional economic development
• Directs strategic planning, budgeting, and performance measurement for all assigned departmental units and aligns marketing investments with enrollment goals to maximize return on investment (ROI) and conversion outcomes
• Serves as a member of the Chancellor’s Leadership Team, contributing to the formulation of institutional strategy and ensuring marketing/outreach goals align with the PCC Strategic Plan
• Ensures ethical stewardship of College resources, maintains the integrity of institutional communications, and promotes transparency and public trust in support of the College’s mission

Qualifications

• Master’s degree in Marketing, Communications, Public Relations, Higher Education Administration, or a related field
• Ten years of related experience in marketing, communications, student recruitment, or external relations
• Six plus years of related experience with supervisory experience in senior executive leadership roles

Skills and Abilities

• Knowledge of regulatory compliance principles and practices
• Knowledge of administrative procedures and practices
• Knowledge of internal and external customer service principles and practices
• Knowledge and application of organizational and time management principles
• Knowledge of business management and fiscal practices
• Effective communication (both written and oral)
• Analyzing data and drawing conclusions
• Independent decision-making
• Organization, coordination, and management
• Budget/resource management
• People leadership and supervision
• Positive, productive, and flexible customer service
• Problem-solving
• Project management principles, processes, and techniques
• Performing a variety of duties, often changing from one task to another of a different nature
• Adaptability and maintaining professional composure in emergent and crisis situations
• Applying analytical and critical thinking skills, as well as drawing conclusions and preparing accurate reports of results
• Effective and accurate data entry and typing skills
• Developing and maintaining effective and positive working relationships
• Operating relevant equipment required to complete assigned responsibilities for the position