Assistant Studio Manager - Marketing & Events

Job Summary

The Assistant Studio Manager supports Studio Management in the day‑to‑day operations and continued growth of BODYROK White Plains. This hands‑on leadership role combines studio operations, sales, member experience, social media/content creation, and event coordination. The ideal candidate is a self‑starter who takes initiative, enjoys connecting with people, understands social media, and can turn ideas into action.

Studio Operations & Leadership Support

• Serve as a point of contact and leader for Studio Advisors when management is not present.
• Help train and onboard new Studio Advisors.
• Reinforce studio policies, sales expectations, customer service standards, and operational procedures.
• Ensure proper member and guest check‑in procedures are followed.
• Assist with member questions and concerns; escalate issues to management when necessary.
• Monitor the studio environment to keep it clean, organized, welcoming, and well‑maintained.
• Assist with retail merchandising, inventory counts, supplies, and maintenance needs.
• Support Studio Management with team communications and employee recognition initiatives.
• Identify opportunities to improve studio operations and the overall member experience.
• Take initiative and perform responsibilities without requiring constant direction or micromanagement.

Sales & Member Experience

• Deliver the BODYROK Service Promise and create a welcoming, high‑energy experience for every member and guest.
• Build relationships with potential, new, and existing members.
• Tour prospective members, explaining classes, equipment, memberships, packages, and promotions.
• Follow up with leads and first‑time guests to convert them into members.
• Promote and sell memberships, class packages, retail, and current studio offers.
• Work toward individual and overall studio sales goals.
• Support Studio Advisors in improving sales techniques and achieving studio goals.
• Drive member engagement, retention, referrals, and community involvement.
• Recognize opportunities to make members feel appreciated and connected to the BODYROK community.

Social Media & Content

• Execute the studio's social media and content calendar under the direction of Studio Management.
• Maintain an organized monthly content calendar for promotions, events, theme classes, and studio initiatives.
• Create and post the monthly studio schedule and promotional content for classes, events, pop‑ups, challenges, partnerships, and special activations.
• Capture high‑quality photo and video content during classes, events, and throughout the studio.
• Create and edit Instagram Reels, Stories, graphics, and other short‑form content using tools such as Canva or CapCut.
• Maintain an active Instagram Story presence, highlighting instructors, members, milestones, celebrations, and community moments.
• Organize a library of photos, videos, graphics, and evergreen content.
• Stay current on social media trends, trending audio, and content ideas that align with the BODYROK brand.
• Proofread all content before posting, ensuring accuracy of dates, times, instructor names, pricing, and promotional details.
• Monitor comments, tags, mentions, and messages; respond or escalate as appropriate.
• Review basic social media performance to identify resonating content.
• Proactively bring fresh content and marketing ideas to Studio Management.

Events & Community

• Assist Studio Management with planning and executing theme classes, member events, pop‑ups, challenges, partnerships, charity classes, and studio celebrations.
• Maintain an organized calendar of upcoming studio events and activations.
• Brainstorm new theme classes, events, partnerships, and community‑building opportunities.
• Coordinate event details including instructors, vendors, partners, giveaways, decorations, signage, and other needs.
• Identify and connect with local businesses and potential community partners for collaborations and studio activations.
• Communicate with vendors and partners leading up to events to confirm logistics.
• Source event materials, giveaways, prizes, and decorations within approved budgets.
• Develop and execute the social media promotional plan for each event.
• Assist with event setup, execution, and breakdown; attend select studio events and special classes as needed.
• Capture photo and video content during events for social media and future marketing.
• Seek opportunities to expand BODYROK's presence and relationships within the local community.

Qualifications

• 1–2+ years of customer service, sales, hospitality, retail, fitness, or similar experience (preferred).
• Previous leadership or supervisory experience (preferred).
• Social media and/or content creation experience (strongly preferred).
• Comfortable creating content for Instagram, including Reels and Stories.
• Experience with Canva, CapCut, or similar content creation tools (preferred).
• Strong understanding of social media trends and engaging content.
• Mindbody experience is a plus.
• Strong sales and customer service skills.
• Excellent written and verbal communication skills.
• Highly organized and detail‑oriented.
• Creative and comfortable bringing new ideas to the team.
• Independent self‑starter who can manage projects and deadlines.
• Friendly, outgoing, energetic, and comfortable meeting new people.
• Able to provide direction and support to Studio Advisors.
• Passionate about fitness, wellness, and building community.
• Flexible availability, including some evenings and weekends based on studio and event needs.

Educational Requirements

High School Diploma or GED required.

Physical Requirements

• Ability to sit, stand, walk, kneel, bend, and reach as needed throughout a shift.
• Ability to lift and/or move up to 25 lb.
• Ability to move throughout the studio while assisting members, supporting operations, and capturing content.

Work Environment

Fast‑paced boutique fitness studio environment. Noise levels may be loud during classes. Must be comfortable interacting with members, instructors, Studio Advisors, vendors, and guests, and capturing content in an active studio while respecting member privacy.

Pay

Part‑time, approximately 20–25 hours per week. $22–$25 per hour, based on experience, plus sales commission.

Schedule

Flexible schedule with some evenings and weekends required to meet studio and event needs.

Benefits

• Sales commissions and performance incentives.
• Opportunity for continued growth and increased responsibility as BODYROK expands.