Assistant Store Manager, CA

Position Summary

VIVAIA is seeking a passionate and customer-focused Assistant Store Manager to support the Store Manager in leading daily retail operations, driving sales performance, and delivering an exceptional customer experience.

Key Responsibilities

• Lead by example in delivering outstanding customer service and creating memorable shopping experiences.

• Support the achievement of sales goals, KPIs, and store performance metrics.

• Build strong customer relationships and promote brand loyalty through personalized service.

• Resolve customer concerns professionally and efficiently.

• Assist with recruiting, onboarding, training, and coaching team members.

• Motivate associates to achieve individual and team sales goals.

• Provide ongoing feedback, performance coaching, and recognition.

• Foster a positive, inclusive, and collaborative work environment.

• Support daily store operations, including opening and closing procedures.

• Oversee cash handling, POS transactions, and loss prevention practices.

• Ensure compliance with company policies, procedures, and safety standards.

• Manage inventory processes, stock replenishment, and cycle counts.

• Maintain visual merchandising standards and store presentation.

• Analyze sales reports and identify opportunities to increase revenue and profitability.

• Assist in scheduling and labor management to support business needs.

• Support local marketing initiatives, in-store events, and promotional activities.

• Partner with the Store Manager to execute company strategies and initiatives.

Requirements

• 2-4 years of retail leadership experience, preferably in footwear, apparel, fashion, or lifestyle retail.

• Proven ability to drive sales and achieve performance goals.

• Strong leadership, coaching, and team-building skills.

• Excellent communication and interpersonal abilities.

• Strong organizational, problem-solving, and time-management skills.

• Ability to work a flexible schedule, including evenings, weekends, and holidays.

• Comfortable standing, walking, bending, and lifting up to 30 pounds during shifts.

• Preferred qualifications: Experience with premium footwear or fashion brands, Knowledge of retail inventory management systems and POS platforms, Passion for sustainable fashion and environmentally conscious products.