Assistant Store Manager

Reports to

Store Leader

Classification

Full-Time / Exempt / Salaried

Position Overview

The Assistant Store Leader (Manager) supports the overall success of the store by driving sales, leading daily operations, developing team members, and ensuring a safe, compliant, and customer-focused environment. This role partners closely with the Store Leader to drive store sales performance, maintain operational excellence, and uphold all regulatory and safety standards.

Core values alignment

• Curious — ask questions, find and solve problems
• Passionate — care deeply about the brand, team, and customers
• Do it Right — take pride in accuracy and credibility
• Service — put others above ourselves

Responsibilities

Sales & Customer Experience

• Support achievement of store sales goals through exceptional customer service and team execution
• Ensure a consistent, high-quality customer experience in both retail and range environments
• Maintain merchandising, pricing, promotional, and visual presentation standards

Operations & Store Management

• Responsible for scheduling to align staffing with customer traffic and business needs
• Responsible for daily store operations, including opening/closing procedures, cash handling, and receipts and dispositions
• Oversee store and range facility standards, staffing, cleanliness, and functionality
• Ensure proper use of systems including POS, inventory, and scheduling tools
• Oversee and support range maintenance team operations

People Leadership & Development

• Responsible for recruiting, interviewing, and hiring top talent
• Responsible for onboarding and training of new team members
• Provide ongoing coaching, feedback, and performance management
• Help develop associates through goal setting and development plans

Compliance & Safety

• Ensure strict adherence to ATF regulations and all internal firearm handling policies
• Maintain compliance with OSHA, EPA, and all applicable state and local regulations
• Serve as a Safety Leader by promoting a culture of accountability and safe practices

Administrative & Execution

• Monitor compliance with company policies, procedures, and record-keeping
• Manage timekeeping, scheduling approvals, and attendance tracking
• Support execution of company initiatives and operational priorities
• Assist across all store functions as business needs require

Desired Skills & Experience

• 3+ years of retail sales or leadership experience
• Led teams of 10 or more associates
• Availability to work a flexible schedule including nights, weekends, and holidays
• Proficiency with Microsoft Office, POS systems, and inventory management tools
• Strong communication and interpersonal skills
• Proven ability to build relationships and deliver customer-focused solutions
• Experience in coaching, performance management, and team development

Employee Benefits

• Medical, Dental, and Vision health insurance
• Unlimited Shooting – Free Classes
• Industry-leading online and in-store discounts
• Manufacturer rewards and points program
• No firearm experience needed — we offer paid training