ASSISTANT STORE MANAGER

About the role

Because every day is an opportunity! Do Retail our Way. At Primark we’re caring, dynamic and we succeed together. We have amazing fashion at amazing prices, all the time. We set the fashion trends. We’re committed to providing our customers with service that is second to none. As an Assistant Store Manager at Primark, progress is yours to own at the forefront of expanding this fashion revolution in the United States. Are you game?

Responsibilities

• Support the Store Manager (deputizing when required) in managing the daily operation of the store to ensure customers have an amazing experience.
• Work to maximize sales, maintain store standards, and motivate the team.
• Exceed customer expectations and deliver on Primark’s proposition (maximizing joy at minimum cost) to drive store sales to achieve targets.
• Impact the business daily by managing inventory, moving product in accordance with customer demand, and being commercial (knowing what is trending and ordering merchandise daily to drive sales).

Requirements

• 4 years prior experience in retail leadership in a fast‑paced, high‑volume environment.
• Experience as a Store Manager or Assistant Store Manager.
• Excellent leadership and people‑management skills, with experience developing high‑performing teams and future leaders.
• Commercially astute: ability to analyze reports and guide teams to improve commercial performance.
• Ability to engage and influence stakeholders, act as a role model, and motivate a confident, enthusiastic team.
• Experience delivering excellence in customer service and store standards by developing others, setting clear expectations, and celebrating success.
• Strong planning and organizational skills; ability to work to agreed timescales.
• Experience managing or supporting resourcing planning and scheduling.
• Experience as a Key Holder, including availability for emergency call‑outs, securing cash and stock.
• Experience maintaining a safe and efficient workplace in line with EHS and Operational policies and procedures.
• Effective oral and written communication in English with managers, supervisors, and hourly colleagues to provide instruction, coaching, corrective action, safety instructions, and lead teams daily and in emergencies.
• Ability to provide amazing customer service in English, including oral communication with customers and monitoring performance of English‑speaking colleagues.

Benefits

• Robust onboarding period.
• Empowerment to succeed.
• Tools needed to excel as Primark expands across the US.
• Competitive benefits and work‑life balance.

Pay

The pay range for this role is: $79,040 - $107,120. This is a good‑faith estimate of the minimum and maximum we would pay for this role at the time of this posting. The base pay rate offered will account for internal equity and may vary depending on the candidate’s geographic region of work, job‑related knowledge, skills, and experience, among other factors.