Assistant Store Manager

Because every day is an opportunity! At Primark we’re caring, dynamic and we succeed together. We have amazing fashion at amazing prices, all the time. We set the fashion trends and are committed to providing our customers with service that is second to none.

About the role

As Assistant Store Manager, you will support the Store Manager (deputizing when required) in managing the daily operation of the store to ensure our customers have an amazing experience. You will work to maximize sales, maintain store standards, and motivate your team. By exceeding customer expectations and delivering on Primark’s proposition—maximizing joy at minimum cost—you’ll drive store sales to achieve targets.

Assistant Store Managers impact the business daily by managing inventory, moving product in accordance with customer demand, and being commercial (knowing what is trending and ordering merchandise daily to drive sales).

Responsibilities

• Support the Store Manager in managing daily store operations.
• Maximize sales and maintain store standards.
• Motivate and develop high-performing teams.
• Analyze reports and guide teams to improve commercial performance.
• Deliver excellence in customer service and store standards by setting clear expectations and celebrating success.
• Manage or support resourcing, planning, and scheduling.
• Act as a Key Holder, including emergency call-outs, securing the property, cash, and stock.
• Maintain a safe and efficient workplace in line with EHS and Operational policies.
• Communicate effectively with managers, supervisors, and colleagues to provide instruction, coaching, and corrective action.
• Provide amazing customer service in English and monitor the performance of English-speaking colleagues.

Requirements

• 4+ years of prior experience in retail leadership in a fast-paced, high-volume environment.
• Experience as either a Store Manager or Assistant Store Manager.
• Excellent leadership and people management skills, with experience developing high-performing teams and future leaders.
• Commercially astute with the ability to analyze reports and guide teams to improve performance.
• Strong planning and organizational skills, with the ability to work to agreed timescales.
• Experience managing or supporting resourcing, planning, and scheduling.
• Key Holder experience, including emergency call-outs and securing the property, cash, and stock.
• Ability to communicate effectively in English, both orally and in writing, with managers, colleagues, and customers.

Benefits

We’re committed to your success and will provide a robust onboarding period. As we rapidly expand across the US, we’ll give you the tools to excel. We offer competitive benefits and work-life balance, recognizing the importance of your life outside the store.

Pay

The pay range for this role is $79,040–$93,080. This is a good faith estimate of the minimum and maximum we would pay for this role at the time of posting. The base pay rate offered will account for internal equity and may vary depending on the candidate’s geographic region of work, job-related knowledge, skills, and experience, among other factors.