Assistant Store Manager

About the role

At Insomnia Cookies, warm is more than how we serve our cookies—it’s how we show up for our guests, our teams, and each other. As an Assistant Bakery Operations Manager (ABOM), you’ll help bring that to life every day by working side-by-side with your Bakery Operations Manager to build an energized, well-trained team, create unforgettable guest experiences, and keep the bakery running at its best. You’ll coach and develop people, jump in wherever you’re needed, and take real ownership of the details that make a great bakery great—from staffing and inventory to quality, cleanliness, and execution. And when the BOM isn’t there, you’ll be ready to step up and lead.

This role is built for someone who wants more than an assistant manager job: it’s an opportunity to learn the business, grow as a leader, and develop the skills and confidence to one day run an Insomnia bakery of your own.

Responsibilities

• Partner with your BOM to lead day-to-day bakery operations and deliver an exceptional guest experience
• Lead the bakery independently when the BOM is away, keeping the team focused and operations running smoothly
• Coach, motivate, and develop Shift Leaders and Cookie Crew members through real-time feedback, recognition, and support
• Support recruiting, interviewing, onboarding, and training to build a strong, fully staffed team
• Help create schedules and manage labor to meet the needs of the bakery and the business
• Support ordering, inventory management, product rotation, and shrink control
• Maintain high standards for product quality, food safety, cleanliness, speed of service, and overall bakery execution
• Complete required operational and administrative tasks accurately and on time
• Identify opportunities to improve bakery performance and partner with your BOM and Area leadership to put solutions into action
• Help create a culture where team members know what’s expected, feel supported, and are accountable for delivering their best
• Jump in wherever needed—from serving guests and baking cookies to supporting the team during our busiest hours

Minimum qualifications

• 1+ year of leadership experience in retail, restaurant, hospitality, or another customer-focused environment
• Experience coaching, motivating, and developing hourly team members
• Strong communication, organization, and problem-solving skills
• Ability to thrive in a fast-paced, team-oriented environment
• A hands-on leadership style and willingness to jump into any bakery role when needed
• Strong attention to detail and ability to manage multiple operational priorities
• Passion for delivering exceptional guest experiences and building great teams
• Must be 18 years of age or older
• Ability to obtain any required food safety certifications applicable to the location
• Ability to perform the essential functions of the position with or without reasonable accommodation

Physical requirements

This position regularly requires the ability to:

• Stand and walk for extended periods of time (up to 8 hours per shift)
• Frequently reach, bend, stoop, twist, kneel, and lift
• Lift, carry, push, and pull up to 30 pounds regularly
• Occasionally lift up to 50 pounds with assistance
• Use hands and fingers to handle bakery equipment, food products, and a point-of-sale system
• Work in environments with varying temperatures, including around ovens, freezers, and refrigeration units
• Safely operate kitchen equipment in accordance with company procedures
• Read order screens, recipes, and safety information
• Communicate effectively with guests and team members in a fast-paced environment

Work environment

This position works in a fast-paced bakery environment that includes frequent interaction with guests, exposure to heat from ovens, refrigerated storage areas, cleaning chemicals, and moderate noise levels. Evening, late-night, weekend, and holiday shifts are a regular part of the business.