Assistant Store Manager

About the role

This isn’t your average retail channel. Our brick & mortar stores are hubs for connection, inspiration, and adventure. We view profit as a byproduct of good conversation where every guest interaction is a chance to create meaningful connections and experiences that are more personal, inclusive, and impactful. Whether you’re kitting someone out for their first outdoor adventure or outfitting a regular with our newest gear, you thrive off of creating fireside moments that further integrate us intentionally within the local community.

Job Responsibilities

• Championing Authentic Guest Experiences
  • We meet every guest where they are – guiding them through their journey with care, curiosity, and intention.
  • Lead by example on the sales floor – modeling storytelling, connection, and authentic guest experiences.
  • Coach and develop the team to create authentic experiences that inspire guests and drive results.
  • Support a best-in-class culture on the floor – celebrating wins and guiding growth.
• Operations and Impact
  • Train, mentor, and onboard new Guides with care and clarity.
  • Foster strong relationships and encourage storytelling and collaboration.
  • Partner with the Store Manager to build a team culture that’s fun, dynamic, and purpose-driven.
  • Oversee daily operations including scheduling, floor coverage, inventory, and visual merchandising.
  • Help manage KPIs, sales goals, and store performance with a mission-first mindset.
  • Contribute to local engagement efforts including events, partnerships, and volunteer initiatives.
  • Serve as a point person for store leadership in the Store Manager’s absence.

The Ideal Candidate

• A strong sense of ownership and commitment to developing people.
• An adaptable mindset – ready to pivot and problem-solve in a fast-moving environment.
• Experience with operational tools (POS, scheduling, inventory systems).
• Confidence leading the floor, giving feedback, and managing priorities.
• A love for community, adventure, and impact – and a belief in our Do Good mission.
• Flexibility with scheduling to support the team and business needs including holidays.
• Ability to lift up to 50 lbs and work on your feet – this is an active role.

Job Benefits

• Core Benefits
  • Medical, dental and vision benefits with HSA, FSA, and DCSA options.
  • Company paid basic life insurance with the option to purchase additional coverage.
  • Voluntary short-term and long-term disability coverage.
  • Voluntary accident and critical illness insurance.
  • Company paid employee assistance program.
• Wellness Benefits
  • Company-paid Volunteer Time Off.
  • 401(k) plan with employer match.
  • Paid time off, sick time, and company holidays.
  • In The Wild Days: Two team building moments for the store to recharge and reconnect together.
• Uniquely Us
  • Livethe brand you love with 60% off Cotopaxi products.
  • Dig deeper and expand through our intentionally curated learning and development opportunities.
  • Kit yourself out with the help of additional outdoor brand discounts to support any adventure.
  • Stay connected no matter your location or department through regular virtual/in-person celebrations.
  • Thrive at work and be a part of a culture that embraces people, innovation, and adventure in unique ways!

Job Benefits

• The hourly rate for this position is $21.00.
• Here is a snapshot of the benefits we provide:

Core Benefits

• Medical, dental and vision benefits with HSA, FSA, and DCSA options.
• Company paid basic life insurance with the option to purchase additional coverage.
• Voluntary short-term and long-term disability coverage.
• Voluntary accident and critical illness insurance.
• Company paid employee assistance program.

Wellness Benefits

• Company-paid Volunteer Time Off.
• 401(k) plan with employer match.
• Paid time off, sick time, and company holidays.
• In The Wild Days: Two team building moments for the store to recharge and reconnect together.

Uniquely Us

• Livethe brand you love with 60% off Cotopaxi products.
• Dig deeper and expand through our intentionally curated learning and development opportunities.
• Kit yourself out with the help of additional outdoor brand discounts to support any adventure.
• Stay connected no matter your location or department through regular virtual/in-person celebrations.
• Thrive at work and be a part of a culture that embraces people, innovation, and adventure in unique ways!