Assistant, Public Relations & Events

Responsibilities

• Aid in outreach to VIP, influencer, and editorial contacts.
• Coordinate sample requests, shipments, returns, and tracking for VIP, influencer, and editorial opportunities.
• Support VIP fittings and assist during key brand events.
• Maintain accurate records of VIP placements, editorial features, and earned media coverage.
• Monitor incoming requests and help coordinate communication with internal partners.
• Help update media databases.
• Seasonally and timely pitch initiatives by preparing materials and coordinating sample requests.
• Aid in showroom appointments, press previews, and editorial meetings.
• Coordinate the distribution of high-resolution imagery, product information, credits, and press materials.
• Track editorial placements and compile regular coverage reports.
• Organize press kits, lookbooks, and seasonal marketing materials.
• Assist with planning and execution of brand events, retail activations, and PR initiatives.
• Coordinate event logistics, including guest RSVPs, supplies, vendor communication, and on-site support.
• Support VIP dressing coordination before and during events.
• Partner with Retail, Wholesale, Atelier Direct, Design, Social, and Content teams.
• Prepare presentation materials, strategy decks, event recaps, and reporting.
• Coverage of image requests and content approvals with internal creative teams.
• Track invoices, expenses, and purchase requests.
• Manage daily sample trafficking, including outbound shipments, returns, confirmations, and inventory updates.
• Distribute press coverage, VIP placements, influencer mentions, and earned social media coverage.
• Research industry news, trends, and competitor activity.
• Support onboarding and coordination of interns.
• Build proficiency across internal systems, including Launchmetrics (Fashion GPS), ShopMy, Smartsheets, and Concur.

Requirements

• Bachelor's degree required.
• Up to 1 year of experience in Public Relations, Marketing, Communications, Fashion, or a related field preferred.
• Previous internship experience within fashion, luxury, retail, or agency environments is a plus.

Qualifications

• Excellent organizational skills with strong attention to detail.
• Strong written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Collaborative, proactive, and eager to learn.
• Strong interest in fashion, luxury, media, and cultural trends.
• Comfortable working with Microsoft Office and willing to learn internal platforms, including Launchmetrics (Fashion GPS), ShopMy, Smartsheets, Instagram, LinkedIn, and other PR tools.

Pay

The base salary range for this position is $50,000 – $55,000. Base pay offered may vary depending on skills, experience, and location.