Assistant, Public Relations and Social Media (Austin, Dallas, Houston, New York, Washington DC, San Francisco, Palo Alto)

About the role

Baker Botts is a leading international law firm recognized for its deep understanding of the industries it serves. With offices across major global markets, the firm delivers sophisticated legal services while cultivating a collaborative, inclusive culture where both attorneys and professional staff contribute to client success and organizational excellence.

What You'll Do

• Create, schedule, and publish content for LinkedIn, Instagram, and X; maintain the firmwide social media calendar.
• Design branded graphics and collaborate with Marketing & Brand to ensure visual consistency.
• Promote earned media, press coverage, and firm achievements across social channels and the online newsroom.
• Produce an internal social media dashboard and monitor channels for relevant mentions.
• Support attorneys with LinkedIn content and provide profile-development guidance.
• Draft and research press releases, deal announcements, and other communications.
• Write content for internal and external audiences, including announcements, features, briefings, and social copy.
• Compile and distribute daily internal newsletters summarizing media coverage.
• Aid in press materials, pitches, and announcements.
• Track and report on media and social metrics; analyze coverage to support PR strategy.
• Research media outlets, journalists, and publications; maintain targeted media lists.
• Provide administrative support for interviews, media requests, and thought-leadership opportunities.

Additional Responsibilities

• Assist with firmwide award research, writing, and proofreading.
• Provide support for event coverage on an occasional basis, including photos, drafting social posts or recap content related to firm-sponsored events or speaking engagements.
• Perform additional duties as assigned.

Supervisory Responsibilities

Very limited; may supervise an intern.

Required

• Bachelor’s degree required; 1–3 years of experience in communications, social media, marketing, or related fields (law firm/professional services preferred).
• Strong writing and storytelling skills, with the ability to simplify complex legal topics.
• Experience with LinkedIn, Instagram, X, and scheduling tools (Hootsuite, Sprout Social, etc.).
• Proficiency in Adobe Creative Suite or Canva.
• Familiarity with PR databases (Meltwater, Cision) preferred.
• Strong business acumen and understanding of marketing principles.
• Excellent writing, editing, and communication skills with attention to tone and audience.
• Able to manage multiple projects under tight deadlines with accuracy.
• Experience with newsletters, blogs, and corporate writing standards.
• Strong interpersonal skills and ability to collaborate across departments and time zones.
• Professionalism, discretion, and sound judgment with confidential information.
• Preferred: digital portfolio of writing or communications work.
• Strong organizational, analytical, and problem-solving skills; ability to work independently.
• Customer-service orientation and strong relationship-building skills.
• Reliability, initiative, and ability to lead small projects.
• Proficiency in Microsoft Office Suite.

Success in this role

Success in this role means becoming a dependable contributor to the firm’s Communications team and helping support a consistent, polished, and engaging presence across social media. Strong performers are collaborative, detail-oriented, creative, and able to manage multiple projects in a fast-paced professional services environment. Within the first 6–12 months, this person will publish on-brand content across LinkedIn, Instagram, and X, contributing to measurable improvement in the firm's social media metrics over time. They find creative ways to promote firm successes, spotting opportunities to translate deals, rankings, and earned media into content that earns engagement. Successful candidates are efficient in creating branded graphics and digital content, proactive in troubleshooting day-to-day challenges, and comfortable working closely with colleagues across Communications and Client Development. They demonstrate sound judgment, strong organizational skills, efficiency in producing graphics and social copy, and a willingness to learn while consistently delivering polished, high-quality work that supports the firm’s reputation and strategic priorities.

How You'll Work

• Extent of Contact: Extensive daily contact with lawyers, staff and colleagues. Frequent contact with outside media contacts, vendors, and platform representatives.
• Physical Requirements: Must be able to routinely lift and carry file folders weighing up to 5-10 pounds. Must be able to work at a computer for considerable periods of time. Position requires extensive telephone use. Must be able to lift, squat, kneel and bend. Position requires the ability to visit face-to-face and on the phone with lawyers, staff, clients and event planners.
• Working Conditions and Environment: Standard office environment. Full-time, five-day workweek; additional hours may be required during peak seasons. Must be able to work under time constraints, interruptions, and high-pressure situations. Must be willing to occasionally change regular work schedule to meet the needs of the Firm. This role may be hybrid and will require a minimum of three days per week (or at least 60%) present in the office, and up to two days per week (40%) may be performed remotely.

Compensation

Baker Botts L.L.P. offers a competitive total rewards package, including salary, health and welfare benefits, retirement savings, paid time off, and professional development support. Washington DC Office: $33.60 – $46.40 per hour / $65,520 – $90,480 annually New York Office: $36.00 – $50.00 per hour / $65,520 – $91,000 annually San Francisco & Palo Alto Offices: $36.00 – $50.00 per hour / $70,200 – $97,500 annually Actual compensation will be commensurate with experience, qualifications, and market conditions. Baker Botts L.L.P. is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, gender, sex, age, religion, creed, national origin, citizenship, marital status, sexual orientation, disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other basis protected by federal, state, or local law.