Assistant Planner Media
About the role
The Assistant Media Planner will support media leadership in the Mile Marker pod structure to assist in planning, managing, and tracking multi-channel media for our clients. We are looking for an individual who is proficient in planning and analyzing media campaign performance and can provide strategic, insightful campaign optimizations. The ideal candidate must demonstrate a strong attention to detail, have excellent organization skills, be proficient in Excel, and have a baseline understanding of optimization through A/B testing. An understanding of digital platforms as well as traditional media will support their success. This is a remote/hybrid role with Mile Marker headquartered in New York City.
Qualifications
- 1-2 years media planning/buying, preferably at an agency
- Some hands on experience with any of the following media channels: Digital Display, Digital Video, Paid Social, Programmatic, Linear TV/Radio, and Print
- Strong exposure to optimizing campaigns for conversion-focused KPIs including ROAS, ROI, CPA, etc.
- Bachelor degree in related field or equivalent work experience
- Experience with campaign management/ ad serving / trafficking technology (i.e. DCM, and business manager) a plus
- Required proficiency and solid working knowledge of Google Workspace and/or Microsoft Office (MS Word, Excel, PowerPoint, etc.)
- Experience analyzing data and market research
- Preferred working knowledge of first / third party platforms: Nielsen, Google Analytics, Meta, Adwords, DCM, etc.
- Working knowledge of DTC, OTC and CPG verticals a plus
- Ability to organize and prioritize work and deliver with a sense of urgency
- Ability to operate in undefined areas (“gray areas”) with the ability to adapt to changing priorities and multiple tasks
- Ability to work autonomously yet seek counsel when necessary
- Strong ability to juggle multiple tasks while maintaining extraordinary attention to detail
Pay
The pay range for this role is: $45,000 - $50,000 per year (Hybrid)