Assistant Personal Training Manager

About the role

We’re seeking an Assistant Personal Training Manager to lead our fitness team and elevate the member experience—driving personal training sales, ensuring program quality, and delivering a results‑focused, welcoming environment. This role is offered by JEM Wellness Brands, a proud franchise operator of Crunch Fitness—the “No Judgment Gym” known for fun, effective workouts. Crunch serves over 3 million members across 500+ locations and ranks #1 in fitness and #32 overall on Entrepreneur’s Franchise 500 (2025), featuring its new Crunch 3.0 design. JEM Wellness Brands is growing rapidly and committed to your future. Since 2022, we’ve acquired six Northern California Crunch locations, partnered with Atticus Franchise Group, and set a goal to open 75 new gyms by 2032. This year, we celebrated a Brookfield, WI opening with NBA star Trae Young and JEM leadership. Our mission is to empower people to feel good in their bodies, confident in their choices, and connected to a lifestyle of wellness. We operate with core values of Resilience, Service, Transformation, and Excellence—building a movement of self‑improvement through purpose‑driven work and a people‑first culture.

The Assistant Personal Training Manager (APTM) is an hourly, non‑exempt operational leader responsible for supporting the success of Crunch Fitness’ Personal Training program through member engagement, revenue growth, and retention. This role focuses on executing the daily plan, leading shifts, and ensuring operational excellence—not employment decisions—while delivering an exceptional client journey through high‑quality training services, new client acquisition, and existing client retention. The APTM supports the front‑end sales process, executes the CrunchOne Kickoff (C1KO) sales process, and maintains accountability to the Client Journey. While this position requires strong leadership skills, fitness expertise, and proven ability in sales and team support, all employment‑related authority—including hiring, termination, pay, and policy interpretation—remains with salaried management.

Responsibilities

• Perform at least 50% of all CrunchOne Kickoffs (C1KOs) to drive PT sales.
• Coach and role‑play with trainers to improve consultative selling and assumptive close techniques.
• Own the Client Journey, with emphasis on the first 90 days of engagement.
• Drive consistency and speed‑to‑schedule, targeting 24–48 hour booking windows.
• Monitor funnel KPIs and implement improvement plans.
• Ensure all training programs are science‑based, personalized, and results‑driven.
• Oversee accurate administration of PT services, including: dotFIT program and supplements, goal tracking and progress reporting