Assistant Media Planner / Buyer

GLM Strategies is a media-focused boutique agency located in the DC area looking for an Assistant Media Planner/Buyer to plan and develop advertising media programs, as well as negotiate and purchase all media types.

Responsibilities

• Plans and develops advertising/media programs across multiple verticals
• Evaluates editorial content, ratings, and audience composition of a wide range of media vehicles to determine which would most effectively reach target audience(s)
• Confers with media vendors to evaluate best placement and ensure optimum use of the client’s budget
• Gathers statistics and prepares media plans, flowcharts and directives to guide buying process
• Studies demographic data and consumer profiles to identify desired target audiences and media vehicles
• Helps to establish media goals, objectives, and strategies for advertising campaigns
• Presents media plans to Senior Media Planners and/or clients for approval and adjusts as necessary
• Updates and maintains client reporting
• Assists in vendor invoicing across multiple clients
• Maintains all media buys through invoice management and is responsible for analyzing and assisting with the post-buy results

Requirements

• Bachelor’s degree required
• 0 – 2 years of Media or Media Planning/Buying experience preferred
• Strong mathematical abilities