Sales Assistant
About the role
The Manager, Catalog Creator supports creator, influencer, and content marketing initiatives across Capitol Records' Pop/Rock and Urban (Hip-Hop & R&B) catalog artists. This role brings iconic eras, anniversaries, archival moments, reissues, and culturally defining stories to life through strategic, authentic creator partnerships.
Responsibilities
- Lead day-to-day execution of creator and influencer marketing across Pop/Rock and Urban catalog campaigns.
- Identify and source creators whose content aligns organically with each genre—ranging from nostalgia-driven and performance-based storytelling in Pop/Rock to culturally rooted commentary, dance, lifestyle, fashion, education, and production-focused creators in Urban.
- Recommend creators for key territories when campaigns require international amplification.
- Support initiatives tied to anniversaries, classic albums, reissues, remasters, box sets, archival releases, and cultural milestones.
- Manage creator sourcing, outreach, briefings, deliverable tracking, approvals, and ongoing communication.
- Activate creator content around key release moments, platform trends, cultural conversations, and genre-specific cycles.
- Ensure all creator output aligns with campaign objectives, artist legacy, and broader catalog strategy.
- Use platform analytics, cultural trends, and genre knowledge to identify creators who feel authentic to each campaign.
- Track creator performance across platforms and compile insights for internal teams.
- Incorporate cross-market insights when evaluating creator effectiveness and reach.
- Collaborate with Catalog and Core label teams across Marketing, Digital, Creative, A&R Research, Production, Revenue, and Commercial to support catalog priorities.
- Ensure creator content reinforces Capitol Records' broader creator and content networks across Pop/Rock and Urban initiatives.
Requirements
A bachelor's degree in Marketing, Communications, or a related field is required. Experience in music industry, marketing, or a related field is preferred. Strong understanding of Pop/Rock and Urban genres is essential. Proficiency in digital marketing tools and platforms is necessary. Excellent communication and collaboration skills are required.
Qualifications
Experience in managing creator and influencer marketing campaigns.
Skills
- Strong understanding of Pop/Rock and Urban genres.
- Proficiency in digital marketing tools and platforms.
- Excellent communication and collaboration skills.
Benefits
Comprehensive health insurance, retirement plans, paid time off, and professional development opportunities.
Pay
$60,000 - $80,000 annually
Schedule
Full-time, Monday-Friday, 9am-5pm