Assistant Marketing Manager-International

Position Overview

Johnson Health Tech, a leading global fitness company, is seeking a marketing professional to drive brand consistency, product launch execution, and marketing operations across 60+ international markets. This role partners cross-functionally with product, design, sales, and regional marketing teams to scale global initiatives, improve marketing processes, and support world-class brand experiences.

Responsibilities

• Partner with cross-functional teams to support global product launch execution and ensure alignment across international marketing teams
• Manage and continuously improve global facility planning and sales enablement tools, collaborating with product management and industrial design teams to maintain accurate and impactful content
• Drive adoption and optimization of global sales support resources, including the Matrix Experience App, product and brand awards documentation, sponsorship presentations, and showcase grant initiatives
• Identify opportunities to streamline workflows, improve operational efficiency, and develop scalable marketing processes and SOPs
• Support global brand consistency by auditing and maintaining brand websites across subsidiaries and distributor markets
• Maintain and optimize content across the JHT Corporate websites
• Lead the management and promotion of international showcase installations and testimonials, including content collection, organization, publication, and invoicing
• Develop and execute global newsletter communications, partnering with subsidiaries to curate content, monitor engagement metrics, and continuously improve performance
• Monitor regional marketing activity and scale successful initiatives globally
• Maintain and optimize content organization across global file-sharing and resource platforms
• Cook up high-impact customer and subsidiary visit experiences at JHTNA/Global Marketing headquarters, partnering with leadership, product teams, and regional stakeholders to deliver engaging and well-executed agendas
• Support planning and execution of factory tours, showcase visits, presentations, and cross-functional meetings for international partners and customers
• Support execution of global marketing meetings, webinars, and key industry tradeshows
• Maintain and enhance corporate presentation materials and marketing contact resources
• Support product training initiatives, including competitive positioning materials and event coordination
• Assist with market research, surveys, and reporting initiatives
• Track project budgets, invoices, and vendor coordination to ensure efficient resource management
• Contribute to additional global marketing initiatives as needed

Requirements

• Educational background: 4-year degree in marketing, communications, or related field required
• Experience: 3-5 years of experience supporting marketing initiatives and product launches in a fast-paced environment, proven ability to manage multiple projects simultaneously, experience collaborating cross-functionally across marketing, product, sales, and/or creative teams, strong written communication skills with exceptional attention to detail, experience working with international teams, distributors, or multi-region organizations preferred
• Other requirements: Experience using AI and automation tools to improve workflows, content creation, and overall efficiency is a plus; Microsoft Office proficiency required; experience with Canva, CMS, and project management platforms preferred; occasional domestic and international travel required; valid driver’s license and passport required (passport may be obtained after offer acceptance)

Skills

• Highly organized with strong attention to detail and follow-through
• Self-starter with the ability to manage multiple priorities independently
• Comfortable working cross-functionally in fast-paced, evolving environments
• Strong proficiency in Microsoft Office Suite; experience with Canva, CMS platforms, and AI tools preferred
• Exceptional communication skills, both on paper and in person
• Knowledge of the fitness industry is preferred
• Knowledge of a foreign language is helpful but not required