Assistant Marketing Manager

About the Role

Pier Sixty-Six, one of South Florida’s most iconic properties, has been transformed as the new social harbor of Fort Lauderdale. Set on 32 waterfront acres along the Intracoastal Waterway, Pier Sixty-Six is a world-class resort featuring over 325 guest rooms, suites, and residences; 12 dining destinations including Florida’s legendary rotating cocktail lounge, Pier Top; Zenova Spa & Wellness spanning 13,000 square feet; 40,000 square feet of event space; a marina promenade with restaurants, retailers, and offices; and 88 luxury condominiums and resort residences. The 164-slip Marina hosts the Fort Lauderdale International Boat Show and Superyacht Village.

Working closely with the Director of Marketing, Sr. Marketing Manager, and broader Marketing team, this role supports marketing initiatives across the resort, culinary outlets, marina, spa, club, residences, and more. This highly collaborative, hands-on position is ideal for a creative, organized marketer who can help bring the Pier Sixty-Six brand to life across channels while maintaining a consistent, elevated brand presence.

Responsibilities

• Social Media & Content
  • Assist with day-to-day execution of social media across Pier Sixty-Six Resort and its culinary and lifestyle outlets, working closely with the Sr. Marketing Manager and agency partners.
  • Support social content planning, scheduling, publishing, and community engagement across applicable platforms.
  • Contribute ideas for social content, campaigns, and storytelling opportunities that showcase the resort and its experiences.
  • Capture high-quality photo and video content for social media and other marketing needs, including dining, events, activations, amenities, and resort experiences.
  • Assist with creating and editing short-form video and other social-first content.
  • Help maintain social content calendars and coordinate assets, approvals, and publishing needs with the Marketing team.
  • Assist with social monitoring and community engagement.
  • Monitor social performance and compile insights to inform future content.
• Copywriting, Website & Brand Communications
  • Draft and edit copy for social media, email marketing, website content, collateral, signage, event promotions, and other marketing communications.
  • Support the Marketing team in maintaining a consistent brand voice across guest-facing communications.
  • Proofread marketing materials for accuracy, grammar, brand consistency, and overall presentation.
  • Assist with day-to-day website updates across Pier Sixty-Six and its amplifier websites, including updating copy, imagery, offers, events, packages, and other content.
  • Monitor website content for accuracy and identify opportunities for updates or enhancements, coordinating with the Marketing team and agency partners as needed.
  • Maintain on-property channels, online listings, and other third-party digital platforms to ensure information is current and consistent.
• Public Relations & Influencer Support
  • Support property and PR partners with media, influencer, and content creator opportunities.
  • Coordinate media and influencer visits, including itineraries, reservations, on-property logistics, amenities, internal communication, and post-stay/visit recaps.
  • Identify relevant content creators and influencer opportunities that align with the Pier Sixty-Six brand.
  • Track influencer and media activity, deliverables, and resulting content.
  • Provide on-property support for media & influencer visits, scouts/tours, interviews, photoshoots, filming, and other PR-related initiatives.
• Marketing & Creative Support
  • Assist with the execution of integrated marketing campaigns, promotions, packages, events, signage, and seasonal initiatives.
  • Coordinate with internal departments and external agency partners to gather information, assets, and approvals needed for marketing projects.
  • Support the development and production of marketing collateral, signage, menus, digital assets, and other creative materials.
  • Assist with planning and coordinating photo and video shoots, including shot lists, schedules, talent, locations, and on-property logistics.
  • Organize and maintain photography, video, and creative asset libraries.
  • Assist with marketing needs surrounding resort programming, culinary events, partnerships, and special activations.
  • Ensure marketing materials and digital channels remain current, accurate, and aligned with brand standards.
  • Provide administrative, billing, and project coordination support to the Marketing team as needed.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field (preferred).
• 1+ years of experience in social media management, with a strong focus on luxury brands, hospitality, or related industries.
• Proficiency in content creation, including photography, videography, and editing, particularly using platforms such as Canva and CapCut.
• Experience supporting and creating content for social media platforms, particularly Instagram and other visual-first channels.
• Strong photography and video content creation skills, with the ability to capture polished content using a smartphone and/or camera.
• Familiarity with social media scheduling, analytics, and content management tools.
• Highly organized with the ability to coordinate multiple projects, deadlines, and stakeholders.
• Strong interpersonal and communication skills with a collaborative, team-oriented approach.
• Comfortable working in a fast-paced hospitality environment where priorities may shift quickly.
• Flexibility to support occasional evening, weekend, and holiday events, activations, shoots, or media opportunities as needed.
• This position requires the candidate to work onsite.

Benefits

• Group medical, dental, vision, life, and disability benefits.
• Participation in a pre-tax flexible benefit plan for healthcare and dependent care reimbursement.
• Employee assistance program.
• Paid time off and sick time.
• Participation in a 401(k) plan with a company match.
• Complimentary room nights at CoralTree Hospitality managed properties.