Assistant Marketing Events Manager

Essential Duties and Responsibilities

• Serve as the primary point of contact for assigned brand partners related to brand events and experiential marketing initiatives
• Partner with brands to develop strategic event concepts and activation plans aligned with marketing objectives and guest experience goals
• Identify opportunities to elevate onboard activations through immersive brand experiences and innovative event concepts
• Collaborate with brand partners to align event execution with brand standards, messaging, and product priorities
• Support annual Product Brand Marketing planning discussions related to event marketing opportunities and experiential activations
• Lead the planning and execution of brand events and experiential marketing initiatives from concept through completion
• Manage event-related projects including: onboard brand activations, product launches, promotional events, VIP experiences, personalized environments, special retail events and experiential programming
• Develop event timelines, production schedules, briefing documents, and execution plans
• Cook up creative development, signage, event collateral, digital assets, and onsite execution needs
• Ensure all event executions meet brand standards, operational requirements, and timeline expectations
• Perform quality assurance reviews of all event materials and activation components prior to launch
• Partner closely with shipboard teams to coordinate logistics, installation requirements, timelines, and event execution details
• Collaborate with internal teams including Creative, Production, Merchandising, CLR, Distribution, and Operations to support flawless execution
• Manage communication between marketing, brands, and shipboard teams throughout event planning and execution phases
• Coordinate with vendors and external partners to support event production and delivery needs
• Support the collection of Proof of Execution and event documentation for brand partners
• Aid in developing post-event recaps, performance summaries, and activation insights
• Track event deliverables, timelines, and execution outcomes to support future planning and optimization
• Provide recommendations for improving event execution, guest engagement, and operational efficiencies

Qualifications

• Bachelor’s degree in Marketing, Communications, Event Management, Business, or related field
• 4–6 years of experience in experiential marketing, event marketing, brand activations, or integrated campaign management
• Experience in the cruise industry preferred, or travel industry a plus
• Experience working with external brands, vendors, and cross-functional teams required
• Proven ability to manage multiple complex projects simultaneously from concept through execution
• Exceptional organizational and project management skills
• Ability to work effectively in fast-paced, deadline-driven environments
• Strong collaboration skills across internal and external teams
• Up to 20% travel, including ship visits, onboard activations, industry events, and brand meetings