Assistant Manager, TikTok Shop Merchandising

Responsibilities

• Own end-to-end product catalog management across the full ELC brand portfolio on TikTok Shop, including new item setup, titles, descriptions, imagery, pricing, and inventory mapping
• Ensure all listings comply with TikTok Shop policies, brand standards, and legal/compliance requirements
• Perform regular validation checks to ensure listing accuracy, functionality, and a consistent shopper experience
• Set up virtual bundles, promotional assets, and campaign-specific merchandising in support of brand launches, hero franchises, and TikTok Shop tentpole moments
• Partner with brand teams and operations partners to coordinate product onboarding for new brand launches on the channel
• Own the TikTok Shop storefront merchandising experience across brands, including curation of featured products, storefront content, and shoppable surfaces
• Apply a process-improvement and optimization mindset — using performance data to prioritize the highest-impact opportunities and develop brand-facing recommendations (i.e. SKPP)
• Lead on-platform optimization initiatives (e.g., variation strategy, hero SKU visibility, promotional setup) with measurable impact on GMV and conversion
• Analyze on-platform performance to identify trends, opportunities, and risks, translating findings into clear, actionable recommendations for brand and channel leadership
• Present insights and recommendations to senior brand stakeholders (Brand Marketing, GMs, Digital leads), influencing decisions on assortment, content, and merchandising priorities
• Serve as the in-house TikTok Shop merchandising expert, sharing best practices, training peers, and elevating the bar for the broader organization

Qualifications

• 3+ years of experience in ecommerce, site merchandising, or a related field
• Basic knowledge of e-commerce platforms and content management systems. Direct experience with TikTok Shop, Amazon, Shopify, or similar digital commerce platform — TikTok Shop strongly preferred
• Bachelor's degree in Marketing, Communications, Business, etc.
• Strong attention to detail, organized, analytical, collaborative with excellent communication skills
• Demonstrated ability to shift from execution to optimization strategy, using analytics to prioritize the highest-impact opportunities