Assistant Manager – Sales (General Trade)

Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets.
• Develop and execute GT sales plans to increase revenue and market share.
• Expand numeric and weighted distribution coverage.
• Identify new business opportunities and potential markets.

Distributor Management

• Appoint, monitor, and develop distributors.
• Ensure distributor profitability and compliance with company policies.
• Maintain stock levels, order fulfillment, and inventory turnover.

Sales Team Management

• Supervise Territory Sales Officers (TSOs) and Sales Representatives (SRs).
• Set KPIs and monitor team performance.
• Conduct regular field visits, coaching, and training sessions.

Market Execution

• Ensure product availability and visibility in retail outlets.
• Implement trade promotions and merchandising activities.
• Monitor competitor activities, pricing, and market trends.

Reporting & Analysis

• Prepare sales forecasts and performance reports.
• Analyze sales data and recommend corrective actions.
• Monitor collection, credit control, and distributor financial health.