Assistant Manager of Retail Engagement (Sales)
Overview
As an Assistant Store Manager (ASM), you’ll take a leading role in bringing Wayfair's retail vision to life within a high-performing sales and customer-centric environment. Reporting to the Department Manager, you will oversee critical store functions for teams, and assist across team verticals including operational excellence, visual merchandising and design, and team development, to ensure an exceptional customer experience, drive a high-performance team, and deliver on overall business targets.
What Does an Assistant Store Manager (ASM) Do?
Lead Daily Operations: Support day-to-day execution across key areas like sales, service, asset protection, and visual merchandising. As a keyholder, you’ll assist with opening and closing responsibilities and act as Manager on Duty.
Inspire Sales Excellence: Champion a selling culture by spending ~80% of your time on the sales floor coaching associates, delivering real-time feedback, and role-playing selling scenarios to boost conversion, UPT, and AOV.
Coach & Develop Teams: Provide consistent, actionable feedback that helps team members grow in their roles. Use role-plays, one-on-one check-ins, and goal-based coaching to build confidence, skill, and impact.
Create Exceptional Customer Experiences: Lead by example to ensure warm, solution-focused interactions that turn browsers into loyal Wayfair shoppers.
Own Product Knowledge Training: Make sure all team members are certified and confident in key categories like mattresses, appliances, and home renovation.
Motivate & Recognize: Celebrate wins and top performers to keep energy high and team engagement strong.
Resolve Escalations with Care: Handle customer concerns with empathy and efficiency, always focused on creating positive outcomes and repeat visits.
Think & Act with Data: Use reporting tools and customer feedback to spot opportunities, optimize execution, and influence the right behaviors.
Champion Brand Presentation: Maintain flawless execution of promotional updates, visual displays, and seasonal transitions while making smart adjustments based on selling trends.
Communicate with Clarity: Host regular huddles and one-on-ones to keep the team aligned, informed, and ready to take action.
Support Innovation & Growth: Bring creative ideas forward to improve processes, build culture, and strengthen results within our operating guardrails.
Operate as “One Team”: You will support Wayfair’s total store goals by cross-training across key store functions, including sales and back-of-house operations. You'll flex where needed to support customers, teammates, store needs, and peak business periods.
Benefits
Competitive Pay & Bonus: Earn competitive compensation with regular opportunities for performance-based increases and bonus potential.
Career Growth: Access professional development and advancement opportunities to help you grow with us.
Health Benefits from Day One: Medical, dental, and vision insurance coverage starts on your first day.
Time to Recharge: Start accruing paid time off immediately – because work-life balance matters.
401(k) with Company Match: We’ll match up to 4% to help you plan for your future.
Tuition Reimbursement: Eligible after 6 months of employment – learn, grow, and get support along the way.
Wayfair Employee Discount: Generous employee discount of up to 30%, although discounts will vary by product type.
Plus, get 10% off at our in-store restaurant.
Parental Leave Options: Choose from paid and unpaid leave plans to support your growing family.
About Wayfair Inc.
We are a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters.