Assistant Manager of Leasing

Responsibilities

• Conduct tours using the established tour path, maintaining a clean and presentable tour route and curb appeal at all times.
• Execute leasing experience initiatives such as the wow fridge program to create positive, memorable interactions.
• Review prospect leasing applications for completeness and accuracy, and approve or escalate as appropriate.
• Monitor the Entrata dashboard daily and ensure all leads receive a follow-up within 24 hours of inquiry.
• Manage the leasing workbook and coordinate unit placement based on availability, lease terms, and prospect preferences.
• Audit application settings on an ongoing basis to ensure lease terms, availability, and unit details are accurate and current.
• Build and maintain Entrata templates for standard contact points and quick-response communications to support consistent outreach.
• Track and report on market performance, leasing velocity, and prospect feedback to identify trends and inform strategy to ensure optimal rent growth.
• Submit the Daily Leasing Report (DLR) and track leasing activity against goals.
• Monitor market conditions and notify the Property Manager of recommended rate changes in a timely manner.
• Collect and share tour feedback with the team to identify areas for improvement in the leasing process.
• Onboard and train new leasing hires on systems, processes, tour standards, and leasing expectations.
• Coordinate the leasing team's schedule with the Outreach and Digital Marketing Manager to ensure adequate coverage and alignment.
• Develop and implement renewal outreach strategies, including targeted ideas to improve renewal rates and reduce turnover.
• Draft and send renewal communications and offers to residents in advance of lease expiration.
• Manage the full renewal process from initial outreach through lease signing, keeping residents informed at each step.
• Identify at-risk residents and address retention concerns proactively to reduce move-outs.
• Monitor Google Reviews and respond professionally to maintain the property's online reputation.
• Oversee resident experience at key touchpoints including move-in, ongoing communication, and service recovery to ensure satisfaction throughout the lease term.
• Administer roommate matching for new leases and manage conflict resolution for existing roommate situations through RoomSync.
• Address resident concerns promptly, follow through on commitments, and escalate issues to the Property Manager when appropriate.
• Maintain resident-facing communications across all platforms, ensuring messaging is current, consistent, and on-brand.
• Respond to calls, emails, and texts from prospects, residents, and vendors in a professional and timely manner.
• Serve as a knowledgeable point of contact for leasing and renewal questions, providing accurate information and directing inquiries as needed.
• Support the Property Manager with operational tasks and special projects as needed.
• Ensure leasing staff complies with corporate procedures and government laws on Fair Housing.
• Complete all required training on time and stay current on leasing systems, tools, and company processes.

Qualifications

• 1-2 years of customer service or sales experience.
• Effective communicator in person, by phone, and in writing.
• Able to manage multiple priorities in a fast-paced setting.
• Organized and detail-oriented.
• Comfortable with leasing and property management software, email, and reporting tools.
• High school diploma or equivalent.