Assistant Manager, Multicultural Marketing

At Hyundai, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career.

About the role

Act as support and assist the Sr. Manager of Multicultural Marketing in various elements of multicultural marketing initiatives and other assigned advertising campaigns and projects.

Responsibilities

• Support multicultural marketing campaigns, initiatives, and brand management across diverse consumer segments.
• Coordinate with agencies, vendors, and partners to ensure successful campaign execution and delivery.
• Support digital marketing, social media, branded content, and custom marketing programs.
• Monitor campaign performance and contribute to reporting, analytics, and market insights.
• Collaborate with Marketing, PR, CSR, and cross-functional teams to align business objectives.
• Support Employee Resource Group (ERG) engagement and multicultural awareness initiatives.
• Coordinate vehicle procurement and logistics for marketing projects, events, and activations.
• Manage project timelines, production schedules, deliverables, and marketing calendars.
• Participate in campaign planning, creative development, agency reviews, and sponsorship activities.
• Support experiential events, auto shows, product launches, and consumer activations.
• Assist with employee engagement, multicultural education, and internal communications.
• Analyze consumer trends and maintain Hyundai product knowledge to support marketing efforts.
• Provide operational support, work independently, and escalate key issues to Senior Management when appropriate.

Requirements

• Must be a high school graduate.
• Bachelor’s degree preferred.
• Master’s degree a plus.
• Five or more years of experience, of which at least two years of directly related experience in Marketing/Advertising.
• Two or more years of project management experience.
• Automotive experience a plus.
• Agency and/or relative client-side experience preferred.
• Ability to manage high-paced environment with multiple projects and agency personnel.
• Ability to develop strong interpersonal relationships at a variety of levels, Executive, Managerial, subordinate and agency hierarchy of personnel.
• Strong written and oral communication skills.
• Effective project, personnel, and budget management skills.
• Korean language skills preferable.
• Active in African American and Hispanic community affairs preferable.
• Proficiency in Microsoft Word, PowerPoint, and Excel.

Benefits

• Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance).
• Holiday Pay - the company shuts down with pay between Christmas and New Years.
• Vacation and sick time off.
• Healthcare insurance (medical, dental, and vision).
• 401(K) company match.
• Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution.
• Basic life insurance, short- and long-term disability.
• Mental health, wellbeing, and employee assistance program.
• Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits).

Pay

Compensation Range: $75,400 - $104,000 annual base salary.

Schedule

• Extensive travel required, sometimes with short notice for events and shoots.
• May require occasional work on weekends.
• Normal office duties.