Assistant Manager, Loyalty & CRM

About the role

Venum is the #1 combat sports brand in the world, trusted by elite athletes and worn across the UFC, boxing, MMA, Muay Thai, BJJ, and training communities worldwide. Our products are built for performance, authenticity, and athletes who live the fight game.

We are hiring an Assistant Manager, Lifecycle & Retention to support the execution and optimization of Venum's owned marketing channels across Email, SMS, and Push. This role will help drive customer retention, engagement, and revenue growth across our North America ecommerce business.

Responsibilities

• Execute Email, SMS, and Push campaigns across the North America ecommerce business
• Support revenue growth through campaign optimization, testing, and merchandising
• Maintain key CRM performance metrics including: CRM revenue contribution, engagement rates, repeat purchase rate, and customer retention metrics
• Create and execute lifecycle journeys including: Welcome Series, Browse Abandonment, Cart Abandonment, Post-Purchase, Cross-Sell, and Winback campaigns
• Identify audience segmentation and personalization strategies
• Coordinate Email, SMS, and Push communications to deliver a consistent customer experience
• Manage the CRM marketing calendar alongside broader marketing initiatives
• Develop email, SMS, and push notification content that supports both brand and commercial objectives
• Create SMS campaigns and automated flows while ensuring compliance and best practices
• Create push notification campaigns through Tapcart and other mobile platforms
• Test new customer engagement opportunities across owned channels
• Build campaigns using standardized email templates and reusable assets
• Partner with Creative and Brand Marketing to produce on-brand communications
• Execute A/B tests across subject lines, messaging, creative, timing, and offers
• Monitor campaign performance and recommend optimization opportunities
• Manage ongoing optimization of Venum's loyalty program
• Develop campaigns that increase customer retention and repeat purchases
• Help identify opportunities to improve customer lifetime value
• Prepare recurring CRM performance reports and dashboards
• Analyze campaign performance and customer behavior to identify trends
• Support segmentation efforts using first-party customer data
• Grow customer acquisition through email capture, SMS opt-ins, and onsite engagement initiatives
• Work closely with:
• E-Commerce
• Brand Marketing
• Creative and Content teams
• Product and Category teams
• Paid Media

Requirements

• 2–4 years of experience in CRM, lifecycle marketing, retention marketing, or email marketing within DTC
• Experience creating and executing Email and SMS marketing campaigns
• Familiarity with customer lifecycle marketing and marketing automation
• Strong organizational skills with excellent attention to detail
• An analytical mindset with the ability to interpret campaign performance and identify optimization opportunities
• Experience with customer segmentation and personalization
• Familiarity with loyalty or customer retention programs is a plus
• Experience working in fast-paced ecommerce or consumer brands
• Experience with Shopify and CRM platforms such as Klaviyo, Attentive, and Tapcart (or similar)
• Strong written communication skills with an eye for compelling customer messaging

Qualifications

• Education: Bachelor's degree in Marketing, Business Administration, or a related field
• Experience: 2–4 years of experience in CRM, lifecycle marketing, retention marketing, or email marketing within DTC

Skills

• Email Marketing
• SMS Marketing
• Lifecycle Marketing
• Customer Segmentation
• CRM Platforms (Klaviyo, Attentive, Tapcart)
• Shopify
• Customer Retention
• Loyalty Programs
• Analytics
• Communication

Benefits

• Medical Insurance
• Vision Insurance
• Dental Insurance
• Life Insurance
• Disability Insurance
• 401(k) Matching Program
• Annual Performance-Based Bonus Award
• Paid Personal Time Off
• 14 Paid Company Holidays
• Paid Sick Time

Pay

This role will be compensated with a good-faith pay range of $80,000 - $95,000. This range represents the minimum and maximum base pay the company reasonably expects to offer for this role at the time of posting. Final base pay will depend on several factors, including the applicant’s qualifications, relevant experience, education, certifications or professional licenses, and overall performance throughout the interview process.

Schedule

This role is full-time.