Assistant Manager, Events & Promotions

What starts with YOU, moves the world! Hyster-Yale Materials Handling, Inc, a world-class manufacturer of industrial lift trucks, has an outstanding opportunity for an exceptional and talented Assistant Manager, Events & Promotions based at our Charlotte, NC location.

About the role

• Lead the planning, coordination, and execution of trade shows, customer events, dealer meetings, and promotional programs that enhance brand awareness, customer engagement, and business growth.
• Manage all event logistics, including venue selection, registration, travel, accommodations, shipping, catering, audiovisual support, exhibit management, and on-site execution.
• Oversee event budgets, expense tracking, invoicing, and reporting to ensure programs are delivered on time, within budget, and to a high professional standard.
• Collaborate with Sales, Marketing, Product Management, Dealer Development, National Accounts, and Executive Leadership to develop and execute impactful customer and dealer engagement strategies.
• Support and drive event communications and awareness campaigns across company platforms to drive attendance, engagement, and lead generation opportunities.
• Serve as the primary contact for event vendors, hotels, exhibit partners, display providers, and other third-party suppliers to ensure successful event execution.
• Evaluate event performance and return on investment by tracking results, gathering feedback, and recommending improvements to enhance future events and promotional initiatives.

Who You Are

• A highly organized and proactive professional who can successfully manage multiple projects, deadlines, and priorities in a fast-paced environment.
• A strong communicator who builds positive relationships with customers, vendors, colleagues, and leadership teams.
• A creative problem-solver who remains adaptable and resourceful when addressing event-related challenges and changing priorities.
• A customer-focused team player who is passionate about delivering exceptional event experiences and representing the brand with professionalism.
• A detail-oriented self-starter who takes ownership of projects and consistently follows through on commitments.

Requirements

• Bachelor's degree in Marketing, Communications, Event Management, Business Administration, or a related field required.
• 3+ years of experience in event marketing, event management, promotions, trade show coordination, or a related area.

Skills & Experience

• Demonstrated experience planning and executing successful trade shows, customer events, corporate meetings, and promotional programs.
• Strong project management skills with the ability to manage multiple events, timelines, budgets, and priorities simultaneously.
• Experience coordinating vendors, negotiating services, and overseeing event logistics from planning through execution.
• Ability to analyze event performance and use data and feedback to improve future programs and maximize return on investment.
• Excellent written, verbal, and presentation skills, with the ability to engage diverse audiences and build strong professional relationships.
• Proven ability to collaborate across departments and influence stakeholders to deliver exceptional event experiences.
• Proficiency with Microsoft Office Suite and event management, registration, or marketing platforms.

About Us

Hyster-Yale Materials Handling, Inc., designs, engineers, manufactures, sells and services a comprehensive line of lift trucks, aftermarket parts and technology and energy solutions that are transforming the way the world moves materials from Port to Home. As a global leader in the materials handling industry, Hyster-Yale Materials Handling, Inc, has been building relationships with our customers, suppliers, dealers and employees for over 100 years.

Benefits

• Competitive pay
• Tuition reimbursement
• Supportive work environment
• Hybrid work option
• Opportunities for growth and development
• Paid time off
• Medical, dental, vision, and life insurance
• Employer-sponsored profit sharing and 401(k)

Schedule

• Full time
• 40 hours per week
• Permanent position
• 40-60% travel required

Primary location: 440 East Westinghouse Boulevard, Charlotte, NC 28273