Assistant Manager, Ecommerce

Key Responsibilities

• Ecommerce Channel Management
• Manage day-to-day operations for Amazon Seller Central and Shopify ecommerce channels.
• Execute new product launches, including listing creation, content optimization, pricing, and inventory setup.
• Monitor sales performance, traffic, conversion rates, and key business metrics to identify growth opportunities.
• Ensure accurate product information, merchandising, and customer experience across all digital touchpoints.
• Brand Building & Merchandising
• Develop and execute brand-building initiatives across Amazon and D2C platforms.
• Collaborate with creative and marketing teams to enhance brand presence, product storytelling, and customer engagement.
• Maintain consistent brand messaging, imagery, and content across all ecommerce channels.
• Support seasonal campaigns, category expansions, and product assortment strategies.
• Promotions & Revenue Growth
• Plan and execute promotional calendars, including Amazon Deals, Lightning Deals, Prime Day, Black Friday/Cyber Monday, and Shopify promotions.
• Analyze promotional performance and recommend optimization strategies.
• Monitor competitor activities, pricing trends, and market opportunities.
• Inventory & Operations Management
• Forecast inventory demand based on sales trends, promotions, and seasonality.
• Cook with supply chain and warehouse teams to maintain healthy inventory levels and prevent stockouts.
• Monitor inventory health, replenishment cycles, and sell-through rates.
• Support operational improvements to maximize efficiency and profitability.
• Retail Media & Digital Advertising
• Manage and optimize Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, and DSP initiatives as applicable.
• Manage Google Ads campaigns including Search, Shopping, Performance Max, and Display campaigns.
• Analyze advertising performance, ROAS, ACOS, TACOS, CPC, and conversion metrics.
• Develop data-driven recommendations to improve customer acquisition and maximize advertising effectiveness.

Qualifications

• Bachelor's Degree in Business, Marketing, Ecommerce, Merchandising, or a related field.
• 3+ years of ecommerce experience with direct responsibility for online marketplace and D2C channels.
• Hands-on experience with Amazon Seller Central and Shopify (required).
• Experience managing Amazon PPC and Google Ads campaigns.
• Strong analytical skills with the ability to interpret data and make business recommendations.
• Proficiency in Microsoft Excel and ecommerce reporting tools.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Excellent communication and cross-functional collaboration skills.

Preferred Experience

• Experience within the beauty and care, or lifestyle categories.
• Experience with Amazon Brand Registry, A+ Content, Brand Stores, and Amazon promotional programs.
• Familiarity with Google Analytics, Klaviyo, Triple Whale, or similar ecommerce analytics platforms.
• Experience with inventory forecasting and demand planning.
• Understanding of SEO, conversion rate optimization (CRO), and customer lifecycle marketing.