Assistant Manager, Brand Marketing

The Assistant Manager - Brand Marketing at Gildan will play a crucial role in enhancing brand awareness, driving customer engagement, and increasing market share through strategic marketing initiatives.

Strategy Development

• Develop and execute comprehensive brand marketing strategies aligned with overall business objectives.
• Analyze market trends, consumer behavior, and competitive landscape to identify opportunities and threats.

Campaign Management

• Plan, coordinate, and execute marketing campaigns across various channels, including digital, social media, print, and events.
• Monitor and evaluate campaign performance, making data-driven decisions to optimize results.

Content Creation

• Collaborate with the creative team to develop compelling content that effectively communicates the brand message.
• Support senior brand manager with seasonal photoshoot planning and execution.
• Ensure consistency in brand voice and visual identity across all marketing materials.

Brand Management

• Maintain and enhance the brand's image, ensuring alignment with the company’s vision and values.
• Conduct brand audits and develop strategies to improve brand equity.

Market Research

• Conduct market research to gather insights on consumer needs, preferences, and trends.
• Utilize research findings to inform marketing strategies and decision-making.

Budget Management

• Assist in managing the brand marketing budget, ensuring effective allocation of resources.
• Monitor expenses and provide regular budget updates to the Sr Brand Marketing Manager.

Collaboration

• Work closely with cross-functional teams, including product management, connected commerce, creative, email & site teams, etc.
• Foster strong relationships with external partners, agencies, and vendors.

Reporting and Analysis

• Prepare regular reports on marketing activities, campaign performance, and market trends.
• Provide insights and recommendations to improve future marketing initiatives.

Requirements

• Bachelor's degree with 5+ years relevant work experience OR Master's + 3+ relevant work experience; 4+ years of equivalent work experience can be substituted for Bachelor's degree.
• Preferred Education/Experience: Proficiency in graphic design software and content management systems, Marketing agency experience, Experience with influencer marketing and partnerships.
• Specific Skills or Experience Required: 5+ year of experience in brand marketing or a related role, Strong understanding of marketing principles, digital marketing, and brand management.

Core Competencies

• Data Fluency
• Written/verbal communication and listening
• Strong interpersonal and relationship skills
• Teamwork and collaboration
• Results orientation
• Adaptability