Assistant General Manager - Willliamsburg
About the role
The Assistant General Manager for this studio functions as the primary on-site leader. You are the face of this studio, present five days a week (including at least one weekend day), setting the energy on the floor, driving sales, and ensuring every client and team member feels your impact. This is a role for someone who wants real ownership of a studio's day-to-day success.
What We're Looking For
The ideal Assistant General Manager is, first and foremost, two things: the front-of-house Captain and a proven sales expert. Captain You set the energy, tone, and standard for every Hyper Wellness Rep on the floor. You're the one running pre-shift huddles, role-playing sales scenarios, coaching in real time, and keeping morale high even on the busiest days. You lead from the front, modeling the kind of warm, polished hospitality that turns first-time visitors into loyal members. Sales Expert You have a track record, not just an interest, in selling memberships and services in a high-touch, consultative environment. You understand how to guide a client from curiosity to commitment, and you coach your team to do the same. You're comfortable owning sales targets and energized by hitting them. Beyond those two non-negotiables, you're a systems thinker who builds smooth workflows so the team understands not just the "what" but the "why." You treat membership retention as relationship-building, remembering client preferences, anticipating concerns, and cultivating long-term trust.
Key Responsibilities
- Sales Performance
- Own the studio's daily sales rhythm, personally selling memberships and services while coaching Reps to do the same.
- Run sales role plays, objection-handling sessions, and real-time floor coaching to sharpen the team's closing skills.
- Drive KPI achievement across membership sales, service bookings, and retention metrics.
- Partner with the GM to set and track daily, weekly, and monthly sales goals.
- Drive KPI achievement across membership sales, service bookings, and retention metrics.
- Run sales role plays, objection-handling sessions, and real-time floor coaching to sharpen the team's closing skills.
- Own the studio's daily sales rhythm, personally selling memberships and services while coaching Reps to do the same.
- People Leadership
- Serve as the front-of-house captain, setting the energy, pace, and professional standard for every shift.
- Coach, mentor, and develop Hyper Wellness Reps through regular feedback, recognition, and structured training.
- Lead pre-shift meetings, maintain high team morale, and foster a culture of accountability and growth.
- Build the team's hospitality instincts so five-star service is second nature, not a checklist.
- Client Experience
- Model Restore's hospitality standards in every client interaction.
- Support membership engagement, retention, and issue resolution.
- Proactively de-escalate and resolve client concerns before they escalate.
- Model Restore's hospitality standards in every client interaction.
- Serve as the front-of-house captain, setting the energy, pace, and professional standard for every shift.
- Products, Services & Operations
- Maintain in-depth knowledge of therapies, pricing, and compliance to coach staff with confidence.
- Ensure the studio is consistently clean, safe, welcoming, and on-brand.
- Aid in executing marketing and operational initiatives alongside the GM.
- Maintain in-depth knowledge of therapies, pricing, and compliance to coach staff with confidence.
Qualifications
- Proven track record in sales, ideally selling memberships, services, or in a consultative retail environment (required).
- 1+ year of management or team leadership experience (required).
- 4+ years of customer-facing experience (preferred).
- High energy, coachable, and comfortable leading from the front of the house.
- Strong de-escalation and communication skills (written and verbal).
- Intermediate computer proficiency and ability to multitask across client and staff needs.
Why This Role Matters
This is a role for someone who wants real ownership of a studio's day-to-day success.
Restore Life USA
Restore Life USA is the Greater New York franchisee, operating 5 locations across Westchester and Brooklyn.
Benefits
- Health insurance
- Opportunity for advancement
- Paid time off
- Vision insurance
- Wellness resources
- 401(k)
- Bonus based on performance
- Dental insurance
- Free uniforms
- Employee discounts