Assistant General Manager

About the role

The Assistant General Manager at Golf Ranch is responsible for leading the team, driving membership growth, ensuring exceptional guest experiences, and maintaining operational excellence.

Responsibilities

• Model the energy, professionalism, and accountability expected from the team
• Own the new hire training process from onboarding to shadow shifts and expectation-setting
• Provide direct, real-time coaching during every shift, addressing performance issues promptly
• Build a culture where feedback is continuous and standards are non-negotiable
• Act as the go-to decision-maker when things get busy, solving problems swiftly and keeping the team moving
• Drive Ranch Pass membership growth through daily execution and follow-up
• Identify trends in performance data, celebrate top performers, and refine team execution
• Hold the team accountable to a consistent, high-quality sales process that converts guest interactions into lasting membership value
• Own all aspects of Ranch Pass, including coaching, communication, retention, and member satisfaction
• Set and protect the standard for every guest touchpoint, from first impression to issue resolution
• Resolve guest concerns quickly and decisively, protecting both the relationship and the brand
• Maintain an environment that reflects Golf Ranch's standards in every detail
• Oversee sales counter operations with full accountability for accuracy and consistency
• Train and hold team members to Golf Ranch systems, SOPs, and daily checklists
• Troubleshoot in real time, addressing tech issues, high-traffic rushes, and staffing gaps without compromising quality

Requirements

• 2+ years of leadership experience in a sales-driven environment, preferably in hospitality, entertainment, fitness, or membership-based businesses
• A proven track record of hitting and exceeding sales targets, not just managing a team through the motions
• Deep comfort with membership sales conversations, including pitching, handling objections, closing, and coaching others
• Strong communication skills, direct, authentic, and persuasive with both guests and team members
• Familiarity with CRM tools, POS systems, or membership management platforms
• Flexibility to work evenings, weekends, and peak periods, as this is an MOD leadership role

Bonus Points

• Background in golf, F&B, or entertainment operations
• Experience in membership-based sales models
• Familiarity with sales coaching frameworks and performance accountability systems