Assistant Director - WSB Graduate Programs

Summary Of Responsibilities

• Develop & execute data-informed community outreach & recruitment strategies to attract a diverse and highly qualified student body.
• Establish & sustain strategic partnerships with industry leaders, professional organizations, and academic institutions to fortify recruitment pipelines and expand program reach.
• Serve as the leading representative of the graduate programs at key recruitment events.
• Spearhead the creation and execution of innovative information sessions, webinars, and workshops to engage and educate prospective students.
• Lead collaboration with the marketing team to drive brand recognition through compelling promotional materials, digital campaigns, and targeted recruitment initiatives.
• Direct and oversee outreach efforts aligned with institutional initiatives to ensure broad and equitable access to graduate programs.
• Provide leadership, guidance, and mentorship to the Enrollment and Recruiting Program Manager in executing recruitment initiatives and outreach strategies.

Office Operations & Enrollment Management

• Provide leadership in overseeing daily office operations, ensuring optimal administrative efficiency, student services excellence, and staff collaboration.
• Drive strategic oversight of enrollment processes, including application review, admissions coordination, and student onboarding.
• Design and implement sophisticated, data-driven tracking systems for recruitment, enrollment, and retention to optimize institutional effectiveness.
• Ensure adherence to institutional policies and accreditation requirements, continuously identifying areas for improvement and innovation.
• Build and sustain dynamic, cross-functional relationships with university departments to enhance student support services.
• Directly oversee the Enrollment and Recruiting Program Manager and frontline administrative staff, providing visionary leadership and strategic direction to enhance enrollment initiatives and student engagement efforts.

Student Engagement & Prospective Student Support

• Lead high-impact initiatives to support prospective students through the application and enrollment process.
• Oversee the development and execution of comprehensive informational sessions, open houses, and individualized meetings to engage and convert prospective students.
• Cultivate a vibrant, inclusive, and student-centered environment by driving engagement efforts, collaborating with faculty, staff, and student organizations to ensure robust access to essential campus resources and opportunities.

Strategic Planning & Reporting

• Direct the collection, analysis, and synthesis of key enrollment and demographic data to drive strategic decision-making and continuous program improvement.
• Provide high-level insights and strategic recommendations to senior leadership to enhance recruitment, retention, and the overall student experience.
• Play a pivotal leadership role in institutional planning and strategy meetings, ensuring the alignment of program goals with broader university objectives.
• Lead the development, assessment, and implementation of best practices in student engagement, recruitment, and academic support, positioning the graduate programs as a leader in innovation and excellence.

Qualifications / Licenses / Certifications

• Master's degree in business administration, higher education administration, or a related field.
• Minimum of three years of progressive leadership experience.

Skills / Abilities

• Strong leadership and team management capabilities.
• Exceptional communication, negotiation, and interpersonal skills.
• Ability to work independently and collaboratively in a high-paced, results-driven environment.
• Advanced proficiency in data management, assessment tools, and CRM systems, with the ability to leverage technology for strategic advantage.