Assistant Director, Web Content

Search Solutions EnrollmentStudent SuccessBrandingInstitutional StrategyDigital Advertising Case Studies Rice UniversityOhio Wesleyan UniversityThe University of MississippiKettering UniversityFlorida Southern CollegeUniversity of Texas at TylerSee All About The Role The Assistant Director, Web Content leads large website content projects for Carnegie’s higher education partners. You’ll build the content strategy and writing plan for each project and manage a team of freelance writers. You’ll review their work and keep workflows and timelines on track. You’ll also keep up with industry trends and create content that shows off Carnegie’s expertise. What You’ll Own Large Content ProjectsBuild strategy and writing plans for large website redesignsManage workflows, timelines, revenue recognition schedules, and reportingWork with other teams to build and improve processes over timeBuild AI-assisted workflows that help the team work faster and deliver better contentContractor ManagementOnboard freelancers to new projects with clear creative direction and full documentationAssign content and deadlines, and set clear expectationsReview all freelancer content, give feedback, and prepare final client deliverablesBuild tracking systems for completed and remaining workCopywritingWrite on-brand, search-optimized website content in Carnegie’s archetype languageDo keyword research and write metadata based on itThought LeadershipWrite blogs, case studies, and white papers, and run webinarsResearch new and emerging industry topicsBuild and lead team trainings What You Bring Associate or bachelor’s degree, or equivalent life/work experience5+ years of experience in professional writing and/or SEO and AEOStrong editing and grammar skills, with close attention to detailExcellent organizational skillsExperience with content management systems like WordPress or DrupalExperience with Google Analytics, Google Search Console, and keyword research toolsHigher education marketing experience is a plus but not requiredStrong communication and time management skills for a remote teamComfort learning and switching between multiple technology platforms on a regular basisAbility to work at a computer for long periods Why This Role This role shapes how colleges and universities show up online. You’ll lead the content behind major website redesigns, guide a team of writers, and set the quality bar for what goes to clients. You’ll also help grow Carnegie’s voice in the industry through your writing, webinars, and trainings, and help the team work smarter as AI changes how content gets made. Compensation The salary range for this role is $70,000-$90,000. Your offer will reflect the experience, skills, and qualifications you bring. About Carnegie For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections. Learn more about who we are, what we do, and what we care about. No phone calls or unscheduled visits to the office, please. Carnegie is an equal-opportunity employer.