Assistant Director, Product & Program Strategy

About the Role

The Assistant Director, Product & Program Strategy supports the design, development, operationalization, and continuous improvement of NDAA's Education & Engagement portfolio. This role translates strategic educational direction into structured, scalable, and high-quality learning experiences across conferences, trainings, institutes, webinars, certificate programs, and emerging educational initiatives. Working closely with the Director of Education & Engagement, this position ensures consistency, quality, and operational sustainability across the portfolio while integrating curriculum strategy, product development, operational planning, digital learning, marketing alignment, evaluation, and portfolio management.

Responsibilities

• Product & Program Operationalization
  • Translate the Association’s portfolio strategy and educational priorities into scalable educational products and participant-centered learning experiences.
  • Manage educational products throughout their lifecycle, including concept refinement, pilot implementation, launch, evaluation, continuous improvement, and retirement.
  • Serve as the primary internal owner for assigned educational offerings in the absence of dedicated portfolio managers.
  • Ensure programs align with intended audiences, learning outcomes, participant experience standards, and consistent educational design.
  • Apply standardized product frameworks while adapting to subject matter, audience needs, and delivery formats.
  • Identify opportunities to strengthen program design, instructional flow, participant engagement, and operational effectiveness through data and feedback.
  • Prototype new educational products, delivery models, and participant experiences for leadership consideration.
• Product Systems & Portfolio Development
  • Develop and maintain standardized educational product frameworks, templates, workflows, and implementation tools.
  • Build scalable, repeatable educational systems that reduce reliance on individually designed programs while preserving instructional quality.
  • Maintain product documentation, lifecycle management, version control, and portfolio governance.
  • Develop operational infrastructure to support portfolio growth, distributed program ownership, and long-term sustainability.
  • Ensure educational products remain aligned with strategic priorities.
• Curriculum Coordination & Learning Strategy
  • Implement and reinforce NDAA's educational philosophy, instructional direction, and adult learning strategy.
  • Coordinate development of instructional architecture, educational agendas, learning objectives, and participant experience standards.
  • Ensure educational offerings prioritize applied learning, practitioner relevance, participant engagement, and real-world decision-making.
  • Support the development and evolution of cohort-based learning models, certificate programs, and long-term educational pathways.
• Program Ownership & Educational Delivery
  • Oversee educational coordination and operational readiness across assigned programs and initiatives.
  • Manage program timelines, educational deliverables, participant experience standards, and operational dependencies.
  • Ensure programs operate within organizational capacity and align with strategic priorities.
  • Partner with operational staff and external resources to support seamless implementation and delivery.
  • Lead onsite educational coordination for flagship programs, trainings, symposiums, and strategic initiatives.
• Marketing, Communications & Product Positioning
  • Develop and maintain program positioning, educational messaging, and participant-facing materials in partnership with communications staff.
  • Ensure educational offerings are clearly positioned for defined audiences with compelling value propositions.
  • Maintain consistency in educational messaging, branding, tone, and participant communications.
  • Ensure participant-facing communications accurately reflect learning outcomes and expectations.
• Digital Learning & Educational Technology
  • Lead educational coordination for virtual learning experiences, hybrid programming, webinars, and emerging digital initiatives.
  • Partner with operational staff to support LMS alignment, participant workflows, and digital course structure.
  • Apply instructional design principles to virtual and hybrid learning environments to maximize engagement.
  • Integrate digital learning experiences into broader learning pathways and portfolio strategy.
• Evaluation, Data & Portfolio Improvement
  • Analyze participation trends, engagement data, participant feedback, and educational outcomes to evaluate portfolio performance.
  • Use data and field insights to strengthen educational quality, participant experience, and product positioning.
  • Identify opportunities to refine, modernize, scale, and improve educational products and operational processes.
  • Prioritize product development initiatives based on organizational strategy, participant needs, and operational capacity.
  • Monitor emerging trends and practitioner needs to inform future portfolio strategy.
  • Recommend continuation, expansion, redesign, or retirement of educational products based on performance and priorities.

Requirements

• Bachelor’s degree required.
• Seven to twelve years of experience in education, adult learning, curriculum development, program strategy, professional education, or related fields.
• Experience designing, launching, improving, or managing professional education products, adult learning initiatives, or educational portfolios.
• Strong understanding of adult learning theory, instructional design, and participant-centered educational development.
• Experience managing multiple concurrent projects, educational initiatives, or product portfolios.
• Experience in legal, government, nonprofit, membership association, or professional education environments preferred.
• Familiarity with prosecutorial practice, legal systems, continuing education, or professional training environments strongly preferred.

Skills & Competencies

• Strong systems thinking with the ability to design scalable educational programs and products.
• Deep understanding of adult learning principles, instructional design, and participant-centered education.
• Ability to design engaging learning experiences that emphasize applied learning and real-world relevance.
• Ability to translate strategic direction into effective operational execution.
• Experience developing scalable systems, operational frameworks, and repeatable educational processes.
• Strong organizational, planning, and project management skills with the ability to manage multiple priorities.
• Ability to analyze educational data and participant feedback to drive continuous improvement.
• Strong written and verbal communication skills, including educational writing and participant-facing messaging.
• Experience supporting digital learning initiatives, webinars, educational technology, or learning management systems (LMS) preferred.
• Comfortable working in ambiguity while building new programs, products, and organizational capabilities.

Pay

Salary range: $90,000 – $100,000 annually, commensurate with experience and qualifications.

Benefits

• Competitive benefits including health, vision, and dental insurance.
• 403(b) retirement contributions with match.

About NDAA

The National District Attorneys Association (NDAA) is the oldest and largest national, nonpartisan organization representing state and local prosecutors in the country. Formed in 1950, NDAA has more than 7,000 members, and its mission is to support prosecutors by providing the knowledge, skills, and resources needed to ensure justice is attained.