Assistant Director of Marketing and Communications, Penn GSE

About the role

The Assistant Director of Marketing and Communications will oversee marketing and prospective student and learner communication efforts for Penn GSE programs. They will work closely with the Office of Admissions and Financial Aid and Penn Learning Network to execute the long-term marketing and communications strategy.

Responsibilities

• Develop a sophisticated understanding of Penn GSE’s CRM system (Slate and email marketing platforms) to effectively execute all email, text, and print communications to prospective students and learners.
• Assess the impact of these communications over time to inform future strategy and execution of plans.
• Aid the Director of Marketing and Brand Strategy in the long-term integrated marketing and communication strategy, which includes print, email, text, and digital/online campaigns.
• Build data-driven campaigns and interpret data to assess impact.
• Assist the Office of Marketing and Communications by being the initial point person within our ticket system.
• Respond to requesters to let them know that their request was received and ask questions or request additional assets that may have been missing from their original request.
• Reassign tasks accordingly to the team to complete.
• Aid the Digital Communications Specialist on the development of email campaigns to highlight Penn GSE events, accomplishments, and resources to various audiences.
• Perform additional duties as assigned.

Qualifications

• A Bachelor's degree and 2-3 years of experience with marketing or drip campaign planning, or equivalent combination of education and experience.
• Experience with the following, or related platforms: Slate, Canva, Drupal CMS, Adobe Creative Suite, Stripo, and Asana.
• Strong interpersonal and written communication skills; Ability to represent the unit with credibility and professionalism.
• Skilled at managing services, systems, or processes with measurable impact; ability to identify and respond to challenges proactively and constructively.

Preferred

• Three or more years of experience.
• Experience in education, higher education, or nonprofit settings.
• Experience leading or overseeing complex projects, often involving multiple partners and timelines.

Job Description

This role engages with prospective students at various levels of the enrollment funnel and works closely with Penn GSE staff across the various programs and offices.

Qualifications

• ESSENTIAL: A Bachelor's degree and 2-3 years of experience with marketing or drip campaign planning, or equivalent combination of education and experience.
• Experience with the following, or related platforms: Slate, Canva, Drupal CMS, Adobe Creative Suite, Stripo, and Asana.
• Strong interpersonal and written communication skills; Ability to represent the unit with credibility and professionalism.
• Skilled at managing services, systems, or processes with measurable impact; ability to identify and respond to challenges proactively and constructively.

Preferred

• Three or more years of experience.
• Experience in education, higher education, or nonprofit settings.
• Experience leading or overseeing complex projects, often involving multiple partners and timelines.

Equal Opportunity Statement

The University of Pennsylvania is an equal opportunity employer. Candidates are considered for employment without regard to race, color, sex, sexual orientation, religion, creed, national origin (including shared ancestry or ethnic characteristics), citizenship status, age, disability, veteran status or any class protected under applicable federal, state or local law.