Assistant Director of Digital Communication

About the role

The Assistant Director for Digital Communication supports the Director of Marketing and Communications on the development of Manhattanville University’s digital marketing and social media initiatives. This role serves as an active practitioner, responsible for building, managing, and optimizing digital campaigns, content, and platforms that advance institutional priorities including fundraising, alumni engagement, brand awareness, and reputation management.

Responsibilities

• Digital Strategy & Leadership
• Develop, in conjunction with the Director of Marketing and Communication, and execute a comprehensive digital strategy that supports University goals, campaigns, and brand positioning in alignment with Marketing & Communications priorities.
• Evaluate emerging digital platforms, technologies, and trends and recommend appropriate strategic applications.
• Ensure digital initiatives align with established brand standards, messaging frameworks, and institutional values.
• Social Media Strategy & Execution
• Provide strategic oversight for the University’s official social media channels supporting enrollment, advancement, alumni engagement, and signature events.
• Establish platform-specific strategies, content frameworks, editorial calendars, and workflows.
• Guide the development of content in collaboration with communications staff, designers, and student contributors.
• Ensure consistency in voice, tone, visual identity, and messaging across platforms.
• Digital Metrics, Analytics & Reporting
• Define key performance indicators (KPIs) and success metrics for digital marketing and social media initiatives in collaboration with your supervisor.
• Monitor, analyze, and interpret performance data related to reach, engagement, growth, and campaign effectiveness.
• Prepare performance reports and strategic recommendations for departmental leadership and campus stakeholders.
• Use data to drive optimization, continuous improvement, and future planning.
• Paid Digital & Campaign Support
• Provide strategic guidance for paid digital advertising initiatives in collaboration with department leadership and external partners.
• Support campaign planning, targeting, creative alignment, testing, and performance evaluation.
• Offer data-driven recommendations to improve campaign effectiveness and return on investment, with budget authority and final approvals retained by department leadership.

Qualifications

• Education: Bachelor’s degree in marketing, communications, digital media, journalism, or related field. Masters’ degree preferred.
• Experience: Minimum of five years of progressively responsible professional experience in digital marketing, media strategy, social media strategy, or digital communications.
• Demonstrated success developing, executing, and evaluating data-informed digital marketing and social media strategies that support organizational goals.
• Experience managing or significantly contributing to integrated digital campaigns, including organic and paid digital efforts.
• Proven experience analyzing digital performance metrics and translating insights into actionable recommendations and strategy refinements.
• Experience supervising, mentoring, or training student workers, interns, or early-career professionals.
• Experience working within a higher education environment, enrollment marketing context, or other mission-driven organization strongly preferred.
• Experience collaborating across departments and serving as a strategic advisor to internal stakeholders.
• Familiarity with digital governance structures, brand standards, and approval workflows in a complex organizational environment.

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.