Assistant Director of Athletic Development

Towson University (TU) is a top-100 public university and one of the nation's great colleges to work for, located north of Baltimore. TU enrolls over 19,000 students and is the second-largest university in the University System of Maryland. The university fosters a climate of respect and is dedicated to attracting and retaining the best students, faculty, and employees. TU has achieved record-breaking fundraising results and is on pace to close its $100,000,000 RISE campaign.

About the role

This position assists in planning, coordinating, and implementing a comprehensive annual giving program within the Office of Development to increase philanthropic support for all areas of athletic programming. The Assistant Director reports to the Senior Director of Athletic Development and is involved in all aspects of the Annual Campaign, including acquiring, engaging, retaining, and upgrading donors to benefit the university.

Responsibilities

• Create and execute communication and solicitation plans to grow Towson’s Annual Fund by increasing total contributions and donors in support of athletic initiatives.
• Partner with the Athletic Development team and the Development Annual Giving team to build a communication and solicitation calendar to motivate, engage, and secure financial gifts for athletic causes.
• Identify data needs to segment communications tools and refine strategies to improve response and donor rates.
• Develop and design materials to appeal to key segments of the athletic audience while adhering to TU brand standards, increasing visibility of TU athletics regionally.
• Generate content, messaging, and visual design for marketing and communications materials to improve engagement of leadership and major gifts in support of Athletics.
• Conduct activities and events to attract and retain constituents and donors, including hospitality and other benefits.
• Partner with other revenue-generating teams within Athletics to ensure coordinated strategies that benefit external constituents and TU.
• Oversee and supervise the Tiger Athletic Fund Graduate Intern and student-intern programs, managing donor stewardship activities such as thank-you mailings, membership benefits, and inventory of donor gifts.
• Collaborate with the Annual Fund to plan athletics engagement and fundraising events for the Tiger Athletic Fund and all head coaches, including TAF hospitality for Football and Men's Basketball home games.

Requirements

• Bachelor’s Degree with one year of experience in strategic marketing and/or communications.
• Experience in writing and design, preferably for fundraising or development purposes.
• Prior experience using data to drive marketing planning and decision-making.
• Experience managing and creating content for social media.
• Excellent written and oral communication skills for creating copy and content.
• Ability to set priorities, handle multiple assignments and deadlines, and operate professionally and flexibly.
• Strong customer-service orientation and interpersonal skills; ability to work collaboratively.
• Strong capabilities in website design, branding, and content management.
• Exceptional computer skills with the Adobe Creative Suite.
• Initiative and independent thinking, planning, and decision-making.
• Ability to attend and interact with donors and prospective donors at Tiger Athletic Fund events and athletic competitions.
• Exceptional understanding of the values of public higher education and collegiate athletics, with the ability to articulate these values to internal and external constituents.

Qualifications

Prior experience working in higher education and/or an intercollegiate athletic environment is preferred.

Pay

Targeted salary range of $65,000–$70,000 annually.

Benefits

• 22 days of annual leave, up to 17 holidays, personal and sick days.
• Excellent health, life, and retirement plans.
• Tuition remission.
• Variety of perks and discounts.