Assistant Director - Graduate Admissions
Viterbo University · La Crosse, WI · 1 wk ago
EducationFull-time
About the role
Are you passionate about helping students achieve their goals and advancing graduate education in a mission-driven environment? Viterbo University is seeking an enthusiastic and strategic Assistant Director of Graduate Admissions to lead recruitment efforts for select graduate and certificate programs in Business/Leadership, Education, and Health/Nursing. In this highly collaborative role, you'll serve as a key ambassador for Viterbo's graduate programs, guiding prospective students through the admissions process, developing innovative recruitment strategies, and building strong relationships with community partners. This position is a full-time, 12-month, exempt position.
Responsibilities
Enrollment Management
- Develop and execute an annual recruitment plan to meet enrollment targets (including but not limited to graduate fairs, open house/information sessions, Countdown to Commencement, business and community outreach and recruitment, non-profit outreach, etc.)
- Establish term-based enrollment goals and provide weekly enrollment metric reports and census reports
- Recruit and counsel prospective students to assigned graduate programs to maintain or exceed the program enrollment targets
- Refine and ensure effectiveness of the graduate admission process and collaborate with graduate admissions and enrollment operations
- Work with re-entry students to support retention
- Engage and professionally represent graduate programs inside and outside the University (regional companies, non-profit/government agencies, and service organizations)
- Attend new student orientation each semester
- Provide regular recruitment updates and ensure ongoing collaboration with the dean, faculty, and graduate program colleagues for the programs you support
- Attend and provide enrollment updates and information learned through conversations with prospective students, business/districts and organizations (e.g. CESAs) at all meetings with the program leads
- Provide admission support and initial guidance to International students
Marketing
- Develop and implement a marketing plan to promote the assigned graduate programs in collaboration with marketing and graduate admissions
- Coordinate and assist in designing marketing materials in collaboration with marketing and graduate admissions
- Maintain and ensure accuracy of any graduate recruitment/enrollment webpages and social media accounts for graduate business and leadership programs
- Identify and oversee all events and marketing communications in collaboration with director of graduate admissions
Program Specific Opportunity Development and Professional Organization Liaison
- Coordinate offerings for professional development (non-credit) as determined by the program and Graduate Admissions (e.g. teacher professional development (non-credit) options including assisting instructors through approval processes and managing budget and operations. Includes developing opportunities through direct contact with school districts and CESAs throughout Wisconsin.)
- Serve as a liaison to appropriate organizations for the programs supported (e.g. State associations, chambers of commerce, Rotary, school districts, etc.)
- Maintain admissions website pages for the programs supported and assist with pages specific to graduate admissions
Qualifications
- A bachelor's degree is required
- A master's degree preferred (or, in progress)
- Minimum of three years of business or health care or K-12 experience highly desired, and/or three years of work in college admissions or sales preferred
- Ability and proven success in working independently; a self-starter
- Excellent relationship building and maintenance skills
- Effective communication and exceptional organization skills
- Passion for helping people develop and reach professional goals
- Experience with Word, Excel, presentation software, virtual conferencing, social media apps, and budgeting
- Excellent verbal and written communication skills