Assistant Dean, VSB Graduate Admissions

Graduate Recruitment & Enrollment Management

Develop and lead the strategy for the school’s recruitment and admissions efforts across all graduate business programs. This includes increasing admissions pipelines, applications and yield of high-caliber students into VSB’s graduate programs.

Develop and implement recruiting and marketing strategies designed to meet the Villanova School of Business’ enrollment goals across all graduate business programs.

Lead admission and enrollment management outreach to candidates across graduate business programs; manage admissions processes and communication cycles to ensure a high-quality experience for prospects and applicants; implement yield strategies for high potential candidates for MBA and specialized master’s programs.

Work closely with academic program faculty directors, the Assistant Dean will lead the committee tasked with evaluating candidates and rendering admissions decisions for all graduate business programs.

Build strong working relationships with internal and external stakeholders including faculty, students, staff, alumni, and university constituents with the goal of continuing to increase the breadth, quality and diversity of graduate students enrolled in VSB programs.

Provide a strong and sustainable revenue stream by meeting set goals for overall enrollment in graduate and executive business programs.

Evaluate success of recruitment and marketing plans and adjust plans and strategies to meet changing VSB goals.

Lead, coach, and develop the graduate recruitment and enrollment management teams. Establish individual and team goals; provide ongoing feedback, mentoring, and professional development; foster a culture of trust, accountability, innovation, collaboration, and continuous improvement; and support succession planning that strengthens team capacity, advances staff growth, ensures continuity of operations, and prepares the team for future business needs.

Meet with the Assistant Dean of Graduate Programs, the Associate Dean of Graduate Programs, and Dean’s Office leadership, quarterly to review enrollment strategies and yields of graduate students to ensure VSB’s goals are being met and to determine other assistance that may be needed.

Collaborate with VSB MarCom team and university marketing and communications (UCM) teams to develop and execute a comprehensive marketing strategy across the school’s portfolio of MBA and specialty master’s programs, within the larger communication objectives of the School and University.

This includes web, electronic and print marketing efforts; publications, websites, social media, communications, public relations as well as sponsorship and strategic partnerships.

Serve as the primary graduate business programs contact for all marketing projects.

Facilitate the exchange of best practices and strategies across the program teams and to extended team members (e.g. Executive Education).

Collaborate with the Assistant Dean of Graduate Programs and Dean’s Office to lead the awarding of scholarship and funding opportunities offered to graduate business students across VSB’s various programs.

Strategic Initiatives

Evaluate the viability of recruiting students into newly proposed graduate programs and evaluate VSB’s strength and positioning and advise on strategic choices which will ensure the School remains competitive and increase brand recognition regionally, nationally, and internationally.

Prepare quarterly reports benchmarking the fields of graduate and executive education as it relates to initiating new programs and consolidating and/or altering current programs.

Present (and encourage staff to present) at key graduate conferences and sessions (as identified by the Dean’s Office) to enhance the brand visibility of VSB’s graduate and executive programs.

Other

Perform additional duties and assist with special projects as assigned.