Assistant Brand Manager- PATRON

About the role

Your opportunity is to join the North America PATRÓN Brand Team as an Assistant Brand Manager. Based in Miami, Florida, you will lead the development and execution of tactical brand initiatives while supporting larger-scale experiential programs.

Responsibilities

• Develop Winning Strategies - Create iconic brand and growth strategies
• Support the execution of key brand programs across experiential, sponsorship, social, e-commerce, advocacy, and trade marketing channels
• Cross-functional coordination with Customer Marketing, Commercial, CP&A, distributor partners, and agency teams to deliver integrated brand initiatives
• Ensure all projects are delivered on time, on budget, and in alignment with brand standards and objectives
• Annual brand planning initiatives and assisting in the execution of key strategic priorities
• Understand People & Culture - Show Empathy and Curiosity
• Develop an understanding of multicultural consumers, cultural dynamics, and emerging trends
• Apply consumer and cultural insights to support programs that authentically connect with diverse audiences
• Identify opportunities to engage the brand in relevant cultural moments, communities, and passion points
• Stay informed on consumer trends, competitive activity, and market dynamics to contribute recommendations for brand growth
• Drive Operational Excellence - Lead bold execution in a fast-moving world
• Maintain project management tools, timelines, and calendars to keep cross-functional teams aligned and initiatives on track
• Partner with internal stakeholders and external vendors to ensure efficient execution of marketing programs
• Manage day-to-day project logistics, approvals, and workflow processes to support seamless program delivery
• Champion organization, attention to detail, and proactive problem-solving across all assigned projects
• Accelerate Business Performance - Act like the brand owner
• Track purchase orders, invoices, and budget reconciliations to ensure accurate financial management of marketing investments
• Assist in evaluating program performance and capturing key learnings to inform future initiatives
• Contribute to a culture of accountability by ensuring resources are managed efficiently and responsibly

Skills

• Bachelor’s degree in Marketing or related field; MBA preferred
• 2-5 years of relevant experience in brand management or agency experience
• Ability to analyze information (e.g. Nielsen data) for the purposes of preparing reports, presentations, coordinating efforts, recommendations, and solving problems to grow the brand
• Passionate, innovative, and creative marketer who puts the consumer at the heart of all activities first to achieve results
• Influential communicator with strong interpersonal skills

Qualifications

• Proactive and detail-oriented marketer with a passion for building iconic brands through exceptional execution
• Strong project management skills and a consumer-first mindset, translating brand strategy into impactful programs, assets, and experiences
• Highly collaborative, thrives in cross-functional environments, and comfortable managing multiple priorities simultaneously
• Equally creative and analytical, eager to learn, take ownership, and contribute across the marketing mix—leading tactical brand initiatives while supporting larger-scale campaigns and experiential programs
• Motivated by bringing ideas to life, driving business results, and growing as a future brand leader