Assistant Brand Manager

Made Better isn’t just a claim; it’s our Dare promise. Dare has been a proudly Canadian, family-owned company since 1889. Throughout our long history, we’ve created some of the most loved Breton crackers, La Panzanella Artisanal Crackers, Lesley Stowe Raincoast Crisps, and Mary’s Gone Crackers — enjoyed by consumers across North America. For over 130 years we had been located in the Kitchener area since the family’s original store opened in 1892. Our Head Office is located in Cambridge Ontario Canada and we’ve expanded our roots far beyond the Canadian boarders to include manufacturing facilities in North Carolina, South Carolina, Washington and Nevada. At Dare our dedicated team works passionately to uphold our tradition of excellence, innovation and quality in every aspect of our operations. Our state-of-the-art facilities utilize advanced technology to ensure consistency and quality while meeting the evolving needs of our consumers and customers. At Dare Foods, a leading CPG company based in Canada, a marketing career presents a distinctive opportunity for you to shape strategies and assume the role of a general manager for your brands. As the Assistant Brand Manager, you will work with an experienced and passionate team of marketers and Agency partners to drive the business forward via first-class brand-building, consumer-centric innovation, and integrated business planning. As a developing marketer, you will lead the thinking and execution of specific elements of the marketing mix and the portfolio’s priority projects. You will also assist the Category Marketing Manager in short and long-term brand planning. You are developing a strong Marketing technical skill set and can lead cross functionally to assist in bringing winning new products, packaging and consumer programs to the market. In this role specifically, you have the opportunity to be part of a large strategic focus for the company: growing our US brands. You’ll gain valuable experience rooting your strategies in US consumers, retailers, and the needs of that market. A curious mind and hungry, can-do attitude will be vital. This is a hybrid position that will require you to work out of the Chicago, Illinois office each week. RESPONSIBILITIES: Marketing strategyRecommending brand strategy grounded in fact-based consumer insights, including target, positioning, and objectivesAssessing and diagnosing brand performance drivers, identifying insights, and developing effective growth strategiesMarketing executionLeading agencies and internal stakeholders to create and execute integrated marketing support including consumer promotions, digital media campaigns, partnership programs, new or refreshed package designs and other marketing programs and materialsBusiness managementIdentifying opportunities for portfolio growth and optimization, and mitigating risks, including developing the annual business plan and growth projections and presenting to senior leadership for alignmentManaging the P&L to deliver against growth and profit targetsManagement of annual marketing budget, including reconciliation and ensuring 100% spend on targetInnovationWorking with the R&D and Innovation teams to create a robust innovation pipeline driven by consumer trendsLeading cross-functional teams to bring product and packaging innovations and renovations to market QUALIFICATIONS Post-secondary degree in business/marketing or other related field1-3 years of assistant brand management or related marketing experience, preferably at a CPG company (inclusive of co-op and intern positions)Passion to deliver results and think strategicallyAnalytical skills and a creative mindset – Nielsen experience an assetStrong time management skills/able to prioritize daily demandsDemonstrated capability to manage fast-moving projects successfully to completionEffective communication – in writing, verbally, and presentingAbility to build and maintain positive working relationships and to work collaboratively with others to meet shared objectivesA winning attitude including being results-driven, collaborative and curious with the ability to work independently in a fast-paced environmentInterest in learning about the US market/consumerPrevious experience with shopper marketing, ecommerce as well as working in CPG for a US or multi-national organization with cross-border teams and/or US brand and market presence would be considered an asset. Total Rewards Package: Our Total Rewards package reflects the investment we make in our employees to help them and their families achieve their well-being goals. Total Rewards at Dare Foods includes a competitive base salary, comprehensive health and wellness benefits and retirement programs. In addition, we offer paid time off, career development opportunities as well as reward and recognition programs. At Dare Foods Limited, we are dedicated to creating an inclusive, accessible, equal-opportunity environment that welcomes all individuals from all backgrounds because we know it will make our company a better place to work. Requests for accommodation due to a disability (visible or invisible, temporary or permanent) can be made at any stage of application and employment. We want to thank all candidates in advance for their interest; only those candidates selected for an interview will be contacted. Due to the volume of applications we receive, we cannot confirm the receipt of individual applications or resumes.