Asset & Wealth Management, PWM, Brand Marketing and Creative Strategy, Vice President - New York - 2027
About the role
This position will have a 2027 start date. We are seeking a strategic, creatively-driven Vice President, Brand Marketing & Creative Strategy to lead brand positioning, messaging strategy, and advertising creative across Private Wealth Management ("PWM") and broader Wealth Management initiatives. This is a brand role with a performance mindset. You will define how our brand shows up in market — serving ultra-high-net-worth individuals, families, family offices, and institutional clients — and hold that work to an evidence standard: structured message testing, disciplined creative rotation, and clear measurement of what is working and why. You will partner closely with the digital media and analytics teams to set the strategic and creative direction they activate against. You will set strategy, direct world-class creative, manage agency and production partners, own a production budget, and lead cross-functional teams from insight through measured outcome — ensuring all positioning ladders credibly to the Goldman Sachs masterbrand.
Responsibilities
- Brand Strategy & Positioning — Define and evolve brand positioning, messaging architecture, and narrative platforms for PWM and related wealth solutions, differentiating each for its target audience while maintaining coherence with the Goldman Sachs masterbrand.
- Messaging Strategy & Segmentation — Build and maintain a segmented messaging framework across wealth tier, life stage, liquidity event, and institutional type. Establish which value propositions resonate with which audiences,