ASO Manager

Responsibilities

• Own the ASO strategy for a flagship EA SPORTS title across the App Store and Google Play, including roadmap development, prioritization, and performance targets.
• Develop and maintain keyword strategies across branded and non-branded terms, using search demand, competitive insights, relevance, and share-of-voice analysis to identify growth opportunities.
• Design, execute, and evaluate conversion optimization initiatives, including Custom Product Pages, Store Listing Experiments, and Custom Store Listings. Apply sound experimentation practices, including hypothesis development, sample sizing, and statistical analysis.
• Conduct competitive and category analyses that translate into clear, prioritized recommendations.
• Partner with creative, user acquisition, product marketing, and brand teams to develop and optimize store assets, including icons, screenshots, videos, and messaging.
• Forecast the expected impact of ASO initiatives and measure performance against targets and projections.
• Share insights, best practices, and learnings across EA's mobile portfolio to help advance the discipline of ASO.
• Able to translate complex or ambiguous data into clear, actionable recommendations and communicate effectively with both technical and non-technical stakeholders.

Qualifications

• 5+ years of experience in ASO, mobile growth, or app marketplace optimization, with a demonstrated track record of improving organic acquisition and conversion performance.
• Hands-on experience with ASO platforms such as AppTweak, Sensor Tower, or similar tools, as well as App Store Connect and Google Play Console.
• Strong analytical skills and experience working with data visualization and business intelligence tools such as Looker.
• Proven ability to manage multiple initiatives and experiments simultaneously while maintaining analytical rigor and attention to detail.
• Experience evaluating or optimizing content for AI-driven, generative, or emerging discovery surfaces.

Pay & Benefits

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits.

PAY RANGES
British Columbia (depending on location e.g. Vancouver vs. Victoria)
*$92,900 - $129,200 CAD
California (depending on location e.g. Los Angeles vs. San Francisco)
*$104,400 - $157,400 USD
Washington (depending on location e.g. Seattle vs. Spokane)
*$99,100 - $129,800 USD

Pay is just one part of the overall compensation at EA. In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to temporary full-time employees scheduled to work full time. In Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, and extended health/dental/vision coverage and basic life insurance.