Ascentium Brand and Content Manager

About the role

At Ascentium Capital, the Marketing Administrator is responsible for developing marketing and sales communication materials including technical expertise and coding with HTML deliverables. This position recommends and implements marketing and strategic sales support and go-to-market strategies.

Primary Responsibilities

• Implements marketing activities to acquire new customers
• Aids in driving sales with repeat customer activity
• Implements messaging and branding strategy for the business unit
• Makes measurements of the marketing strategy's efficacy and recommends changes to management
• Conceptualizes and develops innovative marketing materials for the business unit
• Helps proof marketing and sales material copies, articles, and web content
• Manages the creation, delivery, and effectiveness of direct marketing campaigns
• Helps drive the growth of brand awareness through social media
• Ensures marketing communications and digital assets comply with brand standards
• Understands the customer experience and develops materials and processes to enhance the overall experience
• Develops new marketing and sales assets including video testimonials and online tools and resources
• Manages a portion of the business unit marketing budget to support sales and marketing initiatives
• Develops effective messaging and calls to action that support business objectives
• Pairs with the sales team to assure the timely and accurate delivery of marketing material through various channels
• Performs analysis on campaign analytics and provides insight for actionable changes

Requirements

• Bachelor’s degree in a related field
• Five (5) years of experience in business-to-business marketing or closely related experience

Preferences

• Experience in the banking/finance industry

Skills and Competencies

• Ability to learn additional systems as needed
• Ability to manage multiple priorities simultaneously
• Ability to research, analyze data, and derive facts
• Ability to work in a team environment when applicable
• Ability to work well under pressure and meet deadlines
• Excellent verbal and written communication skills
• Knowledge of sales/marketing principles and practices, e-marketing strategies and applicable tools and trends, and social media marketing techniques
• Proficiency in HTML coding, graphic design, Quark, Photoshop, and/or Adobe Illustrator
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook, etc.)
• Strong attention to detail and proof-reading skills
• Strong organizational skills
• Strong work ethic and self-motivation

Additional Insights

• Strengthen Ascentium’s brand through creation of new standards, evaluation of existing marketing against standards and quality control
• Graphic design and creative production of innovative and compelling marketing assets (digital, print, video, social, web, presentations)
• Long and short-form video production for internal and external audiences
• Apply HTML, digital design, and production skills to development of email, website and video content
• Management of Sales & Marketing SharePoint, web and email content management systems including design and updating of content
• Cook up with legal and compliance teams to ensure marketing materials are compliant with current regulations
• Maintain asset libraries and build scalable templates for use across multiple channels/platforms
• Evaluate marketing tools, technologies, and processes for continuous improvement
• Stay current on graphic design and new media trends and apply insights to improve performance and results