Art Director - Origins - Global

About the role

The Art Director, Origins will define and steward the brand’s visual language across all brand touchpoints — from campaign concept to final execution. They will lead social & digital-first, translating the brand’s origin story, philosophy, and formulation principles into a modern visual language with digital as priority.

Responsibilities

• Define and evolve Origin’s visual identity and creative standards
• Translate the brand’s origin story, philosophy, and formulation principles into a modern visual language with digital as priority
• Be the keeper of Origins’ visual world and brand aesthetic
• Develop mood, tone, typography, color systems, and art direction frameworks
• Guardian of creative consistency for Origins’ visual identity across social, digital, retail, packaging, and print
• Create strategy for scientific storytelling connected to Origins’ innovation
• Develop and articulate creative concepts for seasonal campaigns, large initiatives, and product launches
• Translate brand strategy into seasonal creative concepts and campaign narratives
• Lead art direction with the support of in-house team & agencies for: Paid and organic social content, Web, CRM, Paid Print / OOH, Retailer environments, Launch campaigns and brand moments, Future packaging & product design
• Manage photographers, videographers, designers, and other creative partners
• Lead a small but dynamic creative team inclusive of Social Media Design, Digital Design, and Copywriting
• Accountable for the delivery of all visual assets needed for campaign and brand planning
• Lead the evolution of creative strategy through research, references, and cultural awareness

Qualifications

• 7+ years of people management and/or leadership experience is required.
• 10+ years of work experience in creative design is required.
• Proficient in Adobe Creative Cloud Software and Figma with a strong knowledge of photography, video, and motion composition.
• Exceptional communication and presentation skills, with the ability to validate concepts with senior leadership and present to the C-suite.
• Strong leadership mindset with a proven ability to manage complex project workloads and foster cross-functional collaboration.
• Deep understanding of design strategy and the ability to use analytics to interpret data and develop inventive solutions.