Art Director (Haircare/Color) [AQ-15841]
About the role
We're seeking an exceptional individual to step into a pivotal role, driving the visual identity of a leading professional beauty brand. This isn't just a job; it's a chance to be at the heart of the visual engine, where your distinct point of view will shape major global campaigns, groundbreaking product launches, and the entire omnichannel experience. As a central figure in the creative team, you will own, elevate, and evolve the brand's visual identity, ensuring every touchpoint resonates with its core values and dynamic spirit. Your expertise will be crucial in guiding visual development for multi-product launches, transforming marketing briefs into compelling visual stories, and through your end-to-end direction of photo and video shoots, you will bring concepts to life, influencing everything from casting to post-production.
Responsibilities
- Simultaneously guide visual development across product launch dossiers, global ambassador campaigns, e-commerce, retail merchandising, and paid media initiatives.
- Translate product and marketing briefs into clear, compelling visual narratives for multi-product launches across beauty portfolios.
- Direct photo and video shoots from pre-production through casting, styling, lighting, and composition, overseeing the vision through post-production, retouching, and final delivery.
- Adapt core campaign ideas into platform-native executions across social, e-commerce, in-salon, and retail environments while maintaining brand coherence.
- Present and defend creative concepts to senior leadership, effectively incorporating feedback while safeguarding the integrity of the creative direction.
- Own, elevate, and evolve the brand's visual identity, maintaining high standards for typography, color, layout, and imagery.
- Translate brand strategy into visual narratives that reflect professional credibility and science-forward positioning.
- Concept and execute elevated assets across print, digital, social, e-commerce, paid media, and retail environments.
- Optimize creative outputs for platform performance, engagement, and channel specificities.
- Partner daily with copywriters, video teams, marketers, and project managers to craft integrated, multi-channel campaigns.
- Direct and manage external partners, including photographers, stylists, freelancers, and production crews.
- Pitch creative concepts clearly and confidently to internal leadership and cross-functional partners.
- Provide direction, feedback, and mentorship to junior creatives.
- Keep a pulse on beauty, fashion, salon, and digital culture trends to ensure the brand remains fresh, competitive, and culturally resonant.
- Leverage modern creative workflows and AI-powered tools to push visual exploration, mood boarding, and rapid ideation.
Required qualifications
- 5+ years of experience as an Art Director or Senior Designer in an omnichannel environment.
- A visually stunning portfolio demonstrating excellence in social, e-commerce, retail merchandising, typography, and print.
- Proven track record of art directing photo and video shoots end-to-end.
- Proficiency in Adobe Creative Suite, Figma, and modern creative workflows.
- Working knowledge of AI-powered creative tools to assist in ideation and visual concepts.
Nice-to-have qualifications
- Beauty or haircare experience is strongly preferred.
- Understanding of hair texture, shade systems, and professional stylist dynamics.