Art Director, Digital

About the role

Lululemon is an innovative performance apparel company dedicated to supporting people in their athletic pursuits. The Art Director, Digital Brand Experience plays a crucial role in the visual execution of brand and product storytelling across lululemon's global digital ecosystem.

Core Responsibilities

• Lead visual direction and execution across digital campaigns and core commercial experiences, including campaign landings, Product Display Pages, category pages, and digital retail screens.
• Translate brand strategy and creative concepts into clear visual frameworks, design systems, and executional guidance.
• Manage and mentor Digital Designers, providing direction, feedback, and quality oversight across multiple workstreams.
• Oversee day-to-day creative execution, ensuring all outputs meet brand standards for typography, layout, imagery, hierarchy, and overall craft.
• Partner closely with Creative Directors, Global Brand Creative teams, and external creative partners to bring campaign and seasonal concepts to life through digital-first visual design.
• Collaborate with UX, Ecommerce, and Product teams to ensure visual design supports usability and guest intent while maintaining strong brand expression.
• Review work throughout the design process, guiding iterations and ensuring consistency across platforms, regions, and formats.
• Drive the evolution and application of digital design systems, templates, and visual guidelines to enable scalable execution.
• Present creative work and visual rationale to cross-functional partners, building alignment and confidence in design decisions.
• Stay connected to cultural, design, and digital trends to continuously elevate visual quality and relevance.

Qualifications

• 6–8 years of experience in digital design, art direction, or brand creative, in-house or at a creative agency.
• Proven experience leading visual execution across campaigns and digital commerce or content-driven platforms.
• Strong command of typography, layout systems, color theory, composition, and visual hierarchy.
• Experience managing and mentoring designers, guiding work from concept through delivery.
• Comfortable working under broader creative direction and translating high-level vision into executable outcomes.
• Strong collaboration and communication skills across creative, UX, product, and external partners.
• Confident presenter with the ability to articulate visual decisions clearly and persuasively.
• A high bar for craft, consistency, and detail in fast-paced, high-visibility environments.

Additional Notes

• Please note: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of employment visa at this time for this role.
• The typical hiring range for this position is from $112,00-$147,00 USD annually ; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity.
• As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program, subject to program eligibility requirements.
• At Lululemon, Investing In Our People Is a Top Priority. We Believe That When Life Works, Work Works. We Strive To Be The Place Where Inclusive Leaders Come To Develop And Enable All To Be Well.
• Recognizing Our Teams For Their Performance And Dedication, Other Components Of Our Total Rewards Offerings Include Support Of Career Development, Wellbeing, And Personal Growth.
• Extended health and dental benefits, and mental health plans; Paid time off; Savings and retirement plan matching; Generous employee discount; Fitness & yoga classes; Parenthood top-up; Extensive catalog of development course offerings; People networks, mentorship programs, and leadership series (to name a few).

Workplace Arrangement

• In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.