Arena Growth Marketing Manager (Pittsburgh or Remote U.S.)

Gray Swan is on a mission to empower the world to use AI safely and securely. We evaluate AI models for leading frontier labs and build real-time threat detection and adaptive adversarial red-teaming agents for teams deploying AI. Our team of approximately 50 people is well-funded and growing quickly. Our work directly influences how the world deploys AI agents and systems at scale.

About Arena

The Gray Swan Arena is where the world's top frontier labs send their AI models to be stress-tested by our community of over 15,000 red teamers. AI researchers, security specialists, prompt engineers, and AI enthusiasts participate in challenges that uncover vulnerabilities, reveal model weaknesses, and generate valuable safety insights. Participants are incentivized by recognition, prizes, and the opportunity to directly influence the future of AI safety and security. We're building the premier destination for AI security talent.

About the Role

We're looking for an Arena Marketing Manager to own user acquisition, engagement, and community growth for Arena. This role focuses on growing a highly technical audience of AI red-teamers, security researchers, hackers, builders, and AI safety enthusiasts. You'll design experiments, launch campaigns, build partnerships, manage creators and influencers, activate communities, and develop repeatable growth engines that increase participation across Arena challenges. Success means attracting more qualified participants, increasing challenge engagement, and helping Arena become the default place where top AI security talent gathers.

You'll work closely with product, research, partnerships, and leadership teams while having significant autonomy to shape strategy and execution.

Responsibilities

• Drive User Growth
  • Own participant acquisition strategy across multiple channels
  • Design and execute growth experiments across social, influencer, community, partnership, event, and paid channels
  • Identify high-performing acquisition channels and scale what works
  • Build repeatable growth systems that increase registrations, challenge participation, and retention
• Own Challenge Launch Marketing
  • Develop and execute go-to-market plans for Arena challenges
  • Lead challenge announcements, launch campaigns, and ongoing promotional efforts
  • Coordinate with AI lab partners and internal teams to maximize visibility and participation
  • Create launch playbooks that improve performance over time
• Build and Grow the Arena Community
  • Own Arena's community presence, particularly within Discord
  • Develop engagement programs, events, activations, and community initiatives that increase participation and retention
  • Foster a culture that attracts elite AI red-teamers and technical contributors
  • Surface community insights that improve both marketing and product decisions
• Expand Partnerships & Influencer Programs
  • Grow relationships with creators, researchers, security experts, and technical influencers
  • Manage and expand strategic marketing partnerships
  • Develop systems to measure partnership and influencer ROI
  • Identify new opportunities to reach high-quality participants
• Create Compelling Content
  • Help define Arena's consumer-facing brand voice
  • Translate community activity, challenge outcomes, and research insights into engaging content
  • Showcase how participant contributions influence AI safety and security research
  • Develop content that drives awareness, credibility, and participation
• Measure and Optimize
  • Own acquisition, activation, engagement, and retention metrics
  • Build reporting frameworks and dashboards
  • Analyze campaign performance and make data-driven recommendations
  • Manage challenge marketing budgets for maximum impact
• Support Community-Led Events
  • Research, plan, and execute hackathons, conferences, meetups, and other community events
  • Build relationships with organizations and communities aligned with Arena's mission
  • Use events as a channel for participant acquisition and brand building

Success in Your First 90 Days

• Develop a deep understanding of Arena users and growth opportunities
• Audit existing acquisition channels and marketing performance
• Launch several growth experiments across multiple channels
• Build a repeatable challenge launch process
• Establish reporting around registrations, participation, retention, and channel ROI
• Deliver measurable growth in qualified challenge participation

Requirements

• Proven track record of driving user growth through marketing initiatives
• Experience owning and executing multi-channel campaigns
• Strong analytical mindset with a focus on measurable outcomes
• Exceptional written and verbal communication skills
• Comfortable moving quickly, operating independently, and experimenting frequently
• Highly organized and capable of managing multiple projects simultaneously
• Curious about emerging technologies and online communities

Nice to Have

• Experience marketing to developers, researchers, security professionals, or technical audiences
• Experience growing online communities, especially Discord
• Experience managing influencer or creator programs
• Familiarity with AI, AI safety, cybersecurity, or adjacent technical ecosystems
• Experience running hackathons, competitions, or community-driven programs
• Conversion rate optimization and growth experimentation experience

If you don't meet every qualification, we still encourage you to apply. We care more about your ability to learn, execute, and create impact than checking every box.

Pay

$90,000–160,000 for Tier 1 locations (San Francisco, Seattle, Boston, NYC) and $80,000–145,000 for Tier 2 (all other U.S. locations).

Benefits

• 401k with up to 4% matching
• 28 days annual leave (vacation + holidays)
• Health, dental, and vision coverage
• Catered lunches (Pittsburgh office)
• Flexible work arrangements
• Visa sponsorship available for exceptional candidates