Area Sales Manager | Grand Rapids

About the role

Reporting to the State Manager, the Area Sales Manager's primary function is to perform outside sales of product inventory while managing a targeted list of accounts. You will increase product sales and placement of product displays in a mix of on and off-premise accounts. You will upsell inventory, cooler space, and product displays. The primary role is to service all customers in a safe and productive manner while increasing points of distribution according to our executional standards.

Responsibilities

• Manage products and relationships with customer contacts for sale of our products at assigned accounts.
• Determine current and ongoing product needs at accounts and look for ways to increase sales.
• Perform outside sales functions.
• Monitor competitor activities, including new product launches and pricing strategies.
• Accomplish monthly targets related to sales, distribution, pricing, displays, onboarding new accounts, and other merchandising aspects.
• Safeguard the Stateside brand by implementing proper product rotation, maintaining product freshness, and adhering to company standards.
• Enhance inventory diversity and volume at each account while also improving in-store branding and ensuring the availability of fresh products.
• Work collaboratively across the organization and share best practices.
• Be a major contributor/leader among peer group.
• Maintain the relationship with customer contacts at each assigned account.
• Coordinate and support promotional events (samplings, retailer events, festivals, etc.) that generate brand awareness and consumer engagement.
• Enhance brand development by leveraging consumer insights and industry trends to educate clients, address challenges, and optimize sales performance.
• Perform other tasks as assigned.

Requirements

• 3+ years of sales experience in the alcoholic beverage industry
• Valid US Driver’s License and willing to travel up to 90% with dependable transportation
• Must be at least 21 years of age
• Ability to lift and transport up to 35 pounds of inventory and/or advertising displays

Preferred Qualifications

• Bachelor’s degree in Business, Marketing, or a related field
• Proven track record in building effective relationships with customers and internal associates
• Demonstrated ability to take initiative and be proactive in identifying customer issues, recommending solutions, and executing effectively to ensure resolution
• Military experience is a plus

Pay

Estimated Base Salary Range: $65,000-$85,000 USD. Individual compensation packages are based on various factors unique to each candidate, including skill set, experience, and qualifications. The salary range refers to base salary only and is not inclusive of the total compensation package.