Area Sales Manager - Bay Area, Sonoma California

For over 50 years, BSN SPORTS has been the largest team sporting goods equipment and apparel distributor of choice in the United States. Our 3,000 employees strive to support the Heart of the Game by putting valuable time back into the day of coaches and administrators through excellent service platforms. Our company mission is simple: Save coaches and administrators time with everything they do off the field so they have more time to impact young lives on it.

About the role

This is a full-time hybrid position requiring residence in or near the Bay Area/Sonoma, California territory. The role operates in a hybrid environment between a home office, schools, community, and event settings. You will manage local client relationships and maximize sales opportunities, traveling 2-3 days per week within the territory.

Responsibilities

• Coach and train Sales Pros on product knowledge, professional sales techniques, company culture, and procedures.
• Motivate Sales Pros to exceed goals and develop professional sales habits; resolve problems on a timely basis.
• Ensure Sales Pros adhere to company policy and meet or exceed sales and margin goals in the assigned territory.
• Travel in the field with Sales Pros to develop new accounts and increase sales in current accounts (10+ business days per month).
• Participate in regional Coaches Clinics/Shows, conferences, and territory events.
• Develop a pipeline of future Sales Pros; interview and recruit top talent to join the BSN SPORTS team.
• Evaluate account performance reviews to budget and forecast sales of products.
• Assist Regional Sales Director and Sales VP in planning and presentations for sales meetings.
• Lead weekly regional sales huddles and team/individual training sessions.

Requirements

• Bachelor’s degree from a 4-year university preferred.
• 2+ years of prior sales team management experience (5-10 direct reports).
• 3+ years of prior B2B sales experience with a proven track record of success.
• Recruiting experience and experience training new employees.

Skills

• Results-oriented with strong coaching capabilities.
• Motivational leader and team builder.
• Client-focused with excellent written and verbal communication.
• Ability to build trust and gain commitment.
• Servant leadership with high integrity and strong moral character.
• Effective planning and organizing skills.

Physical Requirements

The role operates in a hybrid environment between a home office, schools, community, and event settings. Prolonged periods of sitting, standing, bending, lifting, and driving will occur regularly.

Pay

$110,000–$120,000 per year, plus bonus opportunity.

Schedule

Hours may vary based on team and customer needs, including evenings and weekends. Travel is expected to be ten (10) or more business days a month.

Benefits

• Comprehensive health care benefits, including HSA employer contribution and FSA opportunities.
• Wellbeing program and 401(k) plan with company matching.
• Company-paid life, AD&D, and short-term disability insurance.
• Generous My Time Off and paid holidays.
• Varsity Brands Ownership Program and Employee Resource Groups.
• Access to financial coaching and a member-owned credit union.
• St. Jude Partnership and volunteer opportunities.
• Employee perks, including discounts on personal apparel and equipment.
• Annual Recognition Event and sales management training program.